Understanding 360-degree images in eCommerce

360-degree images are an advanced marketing tool for stores on the internet. They give shoppers online a thorough idea of the product they purchase by enabling them to view it from every perspective. This technology creates an interactive image that viewers can rotate, zoom in, and examine in high definition by combining several photographs with 3D modeling.

The online purchasing experience has significantly changed due to adopting 360-degree images in eCommerce. One of the primary downsides of internet shopping has been resolved: the inability to personally inspect a product before making a purchase. 360-degree photos alleviate this limitation by offering a thorough product perspective, improving the customer’s purchasing experience.

Deep-dive into Amazon’s 360-degree images

Detailed views of all the products offered on Amazon’s marketplace are available through its 360-degree picture feature. With these photos, customers may rotate, enlarge, and study the products from various perspectives, making their purchasing experience more engaging and dynamic.

Amazon uses a combination of 3D modeling and photography to produce these visuals. The product appears from several perspectives, and a 360-degree vision is created by putting the images together. The buyer can then adjust this view to investigate the merchandise from various angles. Detailed views of all the products offered on Amazon’s marketplace are available through its 360-degree picture feature. With these photos, customers may rotate, enlarge, and study the products from various perspectives, making their purchasing experience more engaging and dynamic.

Amazon uses 360-degree images for goals besides making the buying experience more accessible. It also involves establishing trust. Amazon assures customers to buy a thing by offering an in-depth product review. Online shoppers sometimes hesitate and doubt when they cannot physically see a product, making trust essential in such situations.

Benefits of 360-degree images for online shoppers

There are numerous benefits for customers using 360-degree photos as they shop online. Overall, it provides a deeper comprehension of the product. Customers can view the finer features and the product from every angle. Customers make more educated decisions about their purchases due to this interactive experience, which helps them comprehend what they buy.

Second, 360-degree photos improve the shopping experience by adding interactivity and engagement. Traditional product photos lack the interactivity of manipulating, rotating, and zooming in on an image. Beyond enhancing the shopping experience, this engagement fosters a more extended stay on the website, increasing the likelihood that users will proceed to make a purchase.

Creating 360-degree Product Images

The Process

A 360-degree product animation consists of a series of still images ranging from 24 to 1024 in JPEG or PNG format. The images are captured as the product, positioned on a turntable, completes a 360-degree rotation. The seamless collaboration between the camera and turntable is orchestrated through sophisticated software, meticulously piecing together captured images post-shoot to craft a dynamic 360-degree animation in HTML5. This format ensures compatibility across various devices and platforms.

The Equipment

To create 360-degree images in-house, businesses have two primary equipment options available. The first involves a 360-degree turntable, a camera on a tripod, a lighting kit, and a cyc wall. The second, more straightforward option involves an all-in-one solution like a complete Packshot 360 photo studio. This comprehensive solution includes a turntable, lighting system, and control software.

Integrating 360-Degree Images on Online Platforms

After creating the HTML5 file for the 360-degree image, host it on an FTP server or the cloud, and then extract an integration link that can be pasted onto the product page on the online platform, enabling the display of the immersive image.

Adhering to Amazon’s Image Guidelines

For online retail giants like Amazon, adhering to specific image guidelines is crucial. The PackshotCreator system meets these guidelines, which include:

• Square photo with dimensions of 1000 x 1000 pixels
• The product should occupy 85% of the photo.
• Images must be in either JPEG, TIFF, or GIF format.
• The color space needs to be sRGB or CMYK.
• The photo’s name should contain the product identification (Amazon ASIN, 13-digit ISBN, EAN, JAN, or UPC), followed by a dot and the photo extension.

Multi-Angle Photos

Some sellers create product listings with multi-angle photos, showcasing the product from various perspectives. A 360-degree turntable like PackshotCreator offers can automate this process, allowing for clean, professional multi-angle shots on a pure white or transparent background.

The Influence of 360-Degree Images on Amazon Sales

The impact of 360-degree images on Amazon’s sales

Since the introduction of 360-degree photos, Amazon has experienced increased revenues. These images have contributed to a decline in product returns, an ongoing issue in the eCommerce sector, by giving customers an extensive picture of the product. Customers are less likely to return products when they are more knowledgeable about what they are purchasing.

Furthermore, research has established that 360-degree photos boost conversion rates. Customers are encouraged to spend more time on the website due to the improved interactivity and detailed product view, which raises the possibility that they will purchase. Compared to product listings with traditional photos, those with 360-degree images have higher conversion rates, according to multiple studies.

Amazon’s sales have increased as a result of these advantages. 360-degree photos assisted Amazon in achieving success in the eCommerce sector by improving the shopping experience, fostering trust, and lowering returns.

How to leverage 360-degree images for your Amazon business

Using 360-degree photos in your product listings is a great way to improve your listings and increase sales if you’re an Amazon seller. Here are a few methods for achieving this:

Initially, invest in high-quality photography. The quality of the images significantly impacts the effectiveness of 360-degree photos. Ensure thorough product coverage from every angle and capture it in optimal lighting conditions. Next, ensure that the 360-degree view correctly highlights every significant aspect of the product. It should be possible for customers to enlarge and view the product’s finer details. Finally, establish trust by using 360-degree photos. Talk openly about the benefits as well as drawbacks of the product. Customers will feel more confident purchasing due to this transparency, boosting sales.

Conclusion: The future of online shopping with 360-degree images

Online shopping is constantly evolving due to changing customer needs and technological innovations, and introducing 360-degree photos in eCommerce fuels this evolution, improving the online shopping experience and boosting sales.

In the future, technology will advance even further and produce images in 360 degrees. Companies like Amazon are already investigating the application of virtual and augmented reality in online shopping, promising customers an even more immersive and interactive experience.

In conclusion, 360-degree photos have entirely changed how individuals shop online, and their influence on the eCommerce sector is still growing. The increasing number of businesses utilizing this technology indicates that 360-degree photos are here to stay and will continue influencing online retail.