Key differences between A+ Premium and A+ Content
A+ Content
- Free service that is available to all Amazon Brand Regist. It offers basic visual content options, including product images and text.
- Can effectively communicate product benefits but may feel less immersive; more limited in visual depth.
- Useful for quick, easy-to-read ingredient lists and basic comparisons.
A+ Premium
- Allows full-width banners, video, advanced image carousels, and enhanced infographics, creating a more visually engaging and dynamic experience
- Enables more immersive visuals and graphics, making it easier to highlight quality certifications, ingredient sourcing, and the production process in ways that reassure customers.
Importance of Visuals and Information in the Supplement Industry
Product Trust
The supplements market relies heavily on credibility, so high-quality visuals and informative content help build trust among potential customers. Visuals can communicate transparency by showing certifications like “Non-GMO”, “Organic, etc.
Ingredient Clarity
Ingredients and health benefits can be complex to communicate through text alone. Visuals, like infographics or breakdowns of ingredients with associated benefits, help simplify this information.
Emotional Engagement
Supplements often tie into health goals, so visuals that evoke wellness, vitality, and positivity help customers feel emotionally connected to the brand. Engaging visuals make customers more likely to trust and connect with the product.
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Section-by-Section Breakdown for A+ Content
Hero Banner
The product name, brand logo, and tagline highlighting a key benefit are crucial in grabbing attention and establishing credibility. Including these immediately communicates what makes a supplement unique.
Image and Text Overlay
This section emphasizes the importance of clear visuals with minimal, benefit-focused text to instill confidence. The image plays a key role here; it is usual to see the product within a realistic setting and/or lifestyle images.
Ingredients Image
This section aims to provide clear, visually engaging information that builds trust and highlights the product’s value.
Infographics Section
Infographics can visually pair health benefits with related icons -as the Regenerative Certified in this case- or illustrate key characteristics that differentiate this product in an engaging way.
Brand Story / Mission
This section introduces an aspect of the brand’s background, mission, or values to strengthen the connection with customers.
Enhanced Product Description
A deeper dive into features, benefits, and usage, often paired with engaging visuals.
Section-by-Section Breakdown for A+ Premium Content
Video Module
In this case, the video displays lifestyle images, with upbeat music and text displaying the product’s main benefits. It is engaging and practical as well since, in less than 20 seconds, the brand creates a sense of authenticity and reliability.
Hero Banner
As A+ Premium allows wider images, the brand can make a more impactful first impression using clean, high-resolution images emphasizing quality. In this section, we usually see a vibrant image of the supplement, with branding elements and a simple, benefit-oriented statement
Benefits Image
Each benefit is paired with a simple icon or symbol, making it quick to understand and visually appealing. Using lifestyle images, like people feeling energized or relaxed, connects benefits to real-life outcomes, making the product relatable.
Ingredients/formula section
It is essential for building trust, educating customers, and showcasing product quality. This section emphasizes what makes the product unique, provides clarity, and promotes confidence.
Feature Highlights
Providing details about sourcing (e.g., organic, non-GMO) and manufacturing practices assures customers of the product’s purity and safety. When customers see dedication to high-quality production, they’re more likely to perceive the product as worth the investment.
Comparison Chart
Compares related products, showing differences in features, benefits, or targeted uses. This A+ Premium feature is useful for upselling or helping customers find the right fit.
Conclusions
- For a standard, budget-friendly supplement brand, A+ Content offers essential information and establishes credibility at a basic level. But for premium or specialty supplement brands (e.g., organic, clinically tested, or high-end products), A+ Premium is ideal. It builds deeper engagement through a visually rich, informative experience, which is crucial for trust-building and supporting higher price points in the supplements market.
- Supplements benefit greatly from A+ Premium’s advanced modules, allowing brands to go deeper with interactive ingredient stories, high-quality images, and videos explaining product benefits and usage instructions, which is especially helpful for products that depend on lifestyle alignment.
Ready to Build Deeper Engagement and Trust with A+ Premium Content?
In the crowded supplements market, standing out isn’t just about having a good product—it’s about how effectively you communicate its benefits and build trust with your audience. While A+ Content offers a solid foundation, A+ Premium Content takes it to the next level, creating a rich, immersive shopping experience that turns browsers into loyal customers.
Imagine your product page with:
✅ Eye-catching full-width hero banners that immediately convey trust and quality
✅ Engaging videos that bring your product to life in under 20 seconds
✅ High-resolution infographics that simplify complex ingredient benefits
✅ Comparison charts guiding customers to the perfect product for their needs
Why Trust Matters in the Supplement Industry
Your customers are looking for reassurance—from ingredient transparency to quality certifications like “Non-GMO” and “Organic.” With A+ Premium’s ability to showcase this visually, you’re not just selling supplements—you’re building a brand they can trust.
What We Can Do Together
At BellaVix, we’ll craft an A+ Premium strategy that reflects your brand’s core values, highlights product benefits, and creates an emotional connection. Let’s make sure your supplements don’t just sit on a shelf—they become a trusted part of your customers’ wellness journey.
Fill out the form below to schedule a call with our team. We’ll walk you through how A+ Premium can drive higher engagement, boost conversions, and support premium price points. Let’s create content that resonates and sells.