Introduction
If you’re unfamiliar with Amazon Live, it’s a feature on Amazon that allows brands and influencers to share live videos with their followers.
It’s a great way to connect with your audience and give them a behind-the-scenes look at your brand or product. You can also use Amazon Live to do product demonstrations, answer questions from viewers, and more.
This article will tell you everything you need to know about Amazon Live, including how to get started, what kind of content works best, and some tips for making the most of your broadcasts.
What Are Amazon Live Influencers?
You may have seen a few people on your Instagram or Facebook feeds talking about how they’re “Amazon Live Influencers.” But what does that mean?
Simply put, Amazon Live Influencers are people who have been approved by Amazon to promote products on social media in exchange for a commission on sales. They can include anyone from celebrities and industry experts to regular people like you and me.
So, how does it work? Approved influencers create videos or live streams about products they love and then include links to them on Amazon. The influencer earns a commission when someone clicks through and makes a purchase. It’s a great way to get product recommendations from people you trust.
What Types of Products Are Sold on Amazon Live?
Amazon Live is a service that allows sellers to host live streams for customers on Amazon to promote their products. You’ve probably seen Amazon Live videos before—they have a very specific format.
There are two types of Amazon Live videos: Product Tours and Show & Tell. The seller shows the product in a Product Tour and discusses its features. In a Show & Tell, the seller demonstrates how the product works and answers customer questions.
The categories for Amazon Live include health and fitness, fashion and beauty, cooking, baby, home, electronics, pets, media, and video games.
Who Are Some Popular Amazon Live Influencers?
You might wonder who some of the most popular Amazon Live influencers are. Here’s a list of a few shows that are blowing up.
The Deal Guy, Mirror & Thread, Beauty by Carla, and BrickinNick are just a few of the popular Amazon Live shows at the moment. These shows come from influencers, sellers, and brands who have a lot of experience when it comes to Amazon, and know what they’re talking about.
So if you’re looking to learn more about Amazon and how to make the most of your business on the platform, then check out these shows!
How Often Do New Products Go on Amazon Live?
Amazon is constantly rolling out new features for its live-streaming platform, Amazon Live. So, how often do new products go on Amazon Live?
Well, as a general rule, products that are being launched or have just been released on Amazon are a good fit for Amazon Live. In addition, products with a unique selling proposition or high-demand category are also good candidates for Amazon Live.
Generally speaking, new products should go live within 7-10 days of launch. But it’s essential to remember that each product is unique, and the best way to know for sure is to reach out to Amazon’s live-streaming team.
How Does It Fit Into Our Marketing Strategy?
Brands need to “meet” their audience everywhere they go online and offline. Have conversations that are appropriate to the medium and are respectful of the viewer’s time.
By connecting with your brand’s audience or welcoming new people to the crowd, staying on top of your social media game is no longer something that needs to be pointed out.
Should we consider it a more top-of-the-funnel approach? Definitely! But remember it is also a tool that connects your brand to its existing audience, who are much lower down your marketing funnel.
Conclusions
Amazon Live Influencers is a relatively new feature on Amazon that allows anyone (yes, you!) to become an influencer and share their products with the world.
Amazon Live Influencers can potentially increase your marketing efforts if leveraged properly at the right moments.
Brands using the Amazon Live Influencer program can also learn more about their audience and shopping habits during the Live events.
Need help getting started? We can happily assist you with all of your Amazon marketing needs!
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