According to Amazon guidelines, every detail page on the Amazon marketplace is required to include at least one product image. Meeting the platform’s image requirements is crucial for success. By sticking to these standards, you make sure that your product images accurately represent your product and provide a better shopping experience.
Why is the Main Image Important
The main image directly impacts:
- Click-Through Rate: A compelling image increases the chances of a shopper clicking on your listing.
- Brand Perception: A professional image makes your brand look trustworthy.
- Compliance & Avoiding Penalties: Listings with non-compliant images risk being suppressed by Amazon.
- Search Results: Amazon’s search algorithm considers image quality when ranking search results. If your product images do not meet Amazon’s requirements, your product may rank lower.
Amazon Main Image Requirements
To comply with Amazon’s guidelines, the main image must adhere to the following rules:
- Size: Minimum dimensions of 500 px to 1,000 px on the longest side
- Format: JPEG, PNG, GIF, or TIFF
- Background: A pure white background
- Content: The product should fill at least 85% of the image frame
- Quality: High resolution with no blurriness or pixelation.
- Restrictions:
- No logos, watermarks, or text overlays
- No lifestyle or in-use shots
- No offensive or inappropriate content.
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Best Practices for Main Images
Beyond meeting Amazon’s requirements, following these best practices can further optimize your images:
1. Use High-Quality, Zoomable Images
✔ Upload images at 2000 x 2000 px to enable zoom feature.
✔ Ensure sharp details and accurate colors to avoid misleading customers.
2. Optimize Lighting & Shadows
✔ Use soft, even lighting to eliminate harsh shadows or overexposure.
✔ Avoid reflections -especially for glossy or metallic products.
3. Position & Frame Your Product Correctly
✔ Center the product in the frame and make sure it fills at least 85% of the image.
✔ Use a straight-on or slight angle view to maintain accuracy.
In the following example, althought both main images are high quality and clear main images, the second one meets the requirements better, since it fills 85% of the image and the product is centered.
4. Maintain Consistency in Branding
✔ Keep a uniform style across all SKUs for a cohesive brand image.
5. Ensure the Product is Instantly Recognizable
✔ Remove unnecessary distractions.
✔ Highlight key features clearly—customers should understand the product at first glance.
Conclusion
Your main image is one of the most powerful factors in influencing sales on Amazon. By following Amazon’s requirements and implementing these best practices, you can create high-quality, engaging images that attract customers and boost conversions. Always test different image variations within Amazon’s guidelines to determine what resonates best with your audience.
Ready to Make Your Product Stand Out in Search Results?
Your main image is your first impression—and in the Amazon marketplace, that impression can make or break your conversion rate. Getting clicks, building trust, and staying compliant all start with one thing: showing up with a high-quality, optimized product image.
If you’re not 100% confident your listings are visually dialed in, you’re likely leaving sales on the table. That’s where we come in.
At BellaVix, we’ve helped brands create image strategies that increase visibility, click-through rate, and buyer confidence. Whether you’re launching a new SKU or leveling up your top sellers, we’ll help you refine your visual presentation to align with Amazon’s standards—and your brand’s growth goals.
Fill out the form below and one of our eCommerce experts will reach out to review your listings and offer actionable insights on how to improve performance—no guesswork, just real advice designed to convert.
Let’s upgrade your main image game and move more inventory.