Prime Day is the biggest day of the year for Amazon. Introduced to celebrate Amazon’s 20th anniversary, it’s the day that gives us an idea of what to expect from Black Friday.
Amazon Revenue Growth
Amazon Prime Day is a shopping holiday created by Amazon in July 2015. It’s held annually on the second Tuesday of July and is typically 36 hours long — but that may change next year!
Prime Day was created as an exclusive time to offer deals on Amazon products. It has become known for what it calls ‘lightning deals,’ limited-time sales that go fast. You can also find discounts on other items from third-party sellers who sell through the site.
Amazon Product Sales Increase
You might have heard that Amazon saw a 60% increase in sales over the course of Prime Day 2022. And while that figure is accurate, it’s not entirely representative of the whole picture.
The truth is that many Amazon sellers saw an increase in sales during Prime Day—but some saw a drop in sales. The overall effect on Amazon product sales was negligible: they increased by 6%.
The reason for this is that Amazon doesn’t sell a lot of products directly. Instead, it acts as a middleman between buyers and third-party sellers.
Most Popular Products during Prime Day 2022
- Prime members worldwide purchased more than 100,000 items per minute during this year’s Prime Day event.
- Some of the best-selling categories worldwide this Prime Day were Amazon Devices, Consumer Electronics, and Home.
Of course, Amazon Prime Day is not just about deals on electronics. There were also sales of beauty products, household items, and more. The best-selling item in this category was the Amazon Echo Dot (3rd generation), followed closely by its Kids Edition variant. The next three most popular items were all Kindle Paperwhites, which makes sense since they’re affordable and easy to use at home or on the go while traveling. Other popular products included Fire TV Sticks of various iterations (this one doesn’t come as a surprise) and some smart TVs powered by Alexa voice control software—more proof that people want automation!
Some of the best-selling items worldwide this Prime Day were premium beauty brands including LANEIGE and NuFACE; Apple Watch Series 7; diapers and wipes from Pampers and The Honest Company; kitchen essentials from Rachael Ray, Le Creuset, and Hamilton Beach; VTech and LeapFrog toys; Vital Proteins Collagen Whey; Levi’s apparel and accessories; Chemical Guys car wash products; and pet products from NUTRO, TEMPTATIONS, and GREENIES.
Amazon also had some smaller, more niche items on sale for this year’s Prime Day: The Fire TV Cube is an amazing gadget that truly brings your home entertainment system into the 21st Century. It allows you to control all TV elements with just one device – from switching channels and inputs to navigating menus and playing music.
- Since Prime Day shopping began on July 12, select Fire TV, Echo, and Blink devices were some of the best-selling items on Amazon worldwide.
Top Performing Countries and Regions on Prime Day 2022
The top 10 countries for Prime Day sales were:
- United States
- Canada
- United Kingdom
- Germany
- France
- Spain
- Italy
- Japan and Australia (tie)
The top US regions for Prime Day sales were: California, New York, Texas, Florida, Illinois, Pennsylvania, Georgia, North Carolina, Washington, and Ohio.
Prime members in the U.S. purchased more than 60,000 items per minute during this year’s Prime Day event.
Prime members in the U.S. did the most shopping from 8 p.m.—9 p.m. PT on Wednesday, July 13 during the U.S. Prime Day event.
Amazon said its ninth Prime Day delivered $10.4 billion in sales, a record one-day sales event and 60% higher than the previous year.
“Prime Day was about giving customers worldwide an opportunity to experience the best of what Amazon has to offer,” said Jeff Wilke, CEO Worldwide Consumer at Amazon. “We’re grateful to our employees for helping make Prime Day another great success.”
Conclusion
The conclusion of Prime Day 2022 is that it was a great success, with lots of deals to be had. The biggest sellers on Amazon were televisions, laptops, and smartphones. Even though there were some glitches with the website during the event, there were plenty of deals for all those who waited patiently!
If you have any questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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