Amazon Product Ranking Algorithm – Amazon SEO

Having relevant keywords sprinkled into the title, bullets, description, backend search terms and inside the structured data will help with Amazon’s search algorithm in indexing your product correctly. We dive into using Search Terms effectively in your listing when we discussed Amazon Search Engine Optimization. In this article, we will discuss the 4 major factors that influence  Amazon’s A9 Search Algorithm in ranking your product organically. Here are some of the factors that will influence how your product is ranked by Amazon’s A9 Search Algorithm.

Text Match Relevancy (Keyword Relevancy)

Incorporating highly relevant keywords into the listing.

• Title
• Bullets
• Description
• Backend Search Terms
• Structured Data

To rank well for Lavender Body Butter Jergens has worked in Body Butter into the Title and Bullets as well as other synonyms like Moisturizer, Lotion< Essential Oil and Hydrating.

Product Availability

Obviously not having inventory will lead to a poor customer experience. Therefore, ensuring your products always have inventory will help with maintaining a strong presence in search results. Depending how long your out of inventory will affect your ability to earn back Best Seller Rank (BSR)

Product Pricing

It’s important to be price competitively on Amazon in order to drive ranking and sales. This does not mean you need to be the cheapest product available. There are a lot of factors that can influence a purchase outside of price. If you are overpriced compared to your competitors factors like reviews, quality of product and your Unique Selling Proposition (USP) will help influence a purchase.

Example:
“Queen Size Mattress”

Most queen size mattresses that sell well on Amazon are priced between $150-$250.

It’s important to consider price points when targeting keywords. An example in Jewelry would be Gold Plated vs Gold Vermeil

Gold Plated Earrings

Gold Vermeil Earrings

The search volume is much less on Gold Vermeil, but you can charge a premium as long as your product qualifies as Vermeil. This is an example of good keyword research.

Note: If you have a higher priced model, your unique selling proposition needs to be showcased in other ways.

Sales Velocity

This is the most important factor. If your product is not selling for particular keywords, Amazon is going to deem it irrelevant. But sales velocity is a broad factor that is comprised of the following indirect factors that help improve the customer experience.

When optimizing your product for search, you have many factors to consider. Overall, it’s important to be true to what the product is. Be more focused on niche keywords vs broad keywords. Lastly, ensure your listing and experience on Amazon is a good customer experience from listing to product delivery. This will help you get reviews, rank better, and build your brand on Amazon.

Get in touch with the Bellavix Team if you need help with running your business on Amazon. We Grow Brands on Amazon!

 

Keep up with the latest Amazon and Walmart news updates and subscribe to our BellaVix newsletter 👇👇👇