One of the crucial elements of selling supplements is well-designed, informative images that aim to provide customers with transparency and accurate information about the ingredients. That will help them in decision-making and taking desirable action.
It’s important to understand the language that can be used when selling supplements. However, meeting requirements can take time and effort because there needs to be an understanding of image quality, information disclosure, and protocols for formatting.
Supplement Listing Images
The quality of the images is one of the most important elements for customers in the decision-making process. Customers rely on visual cues, transparency, and trustworthiness. Here’s how to create visually appealing and yet informative images for supplements:
Highlight Product Benefits
Highlight how the supplements fit into customer’s lifestyles. This will help them to understand how supplement supports their health. For example, using lifestyle images alongside healthy food or daily routines can make the product accessible. This approach creates connections between customers and the brand.
Focus on Clarity and Quality
Avoid busy or distracting backgrounds. Instead, aim for a clean, focused look that helps the customers see product details without distractions. High-resolution images will ensure that every aspect of the product, from the label to the package is easy to understand and read.
Consistency in style
Use a cohesive style across all images. This should include lighting, colors, and background tones. This helps the brand appear professional and it’s increasing brand awareness.
Label Image Requirement
The primary purpose of label image is to ensure transparency. One of the key aspects of label image is to list each ingredient individually and their quantity. This will help customers to make informed decisions about the product they purchase. For example, if a customer has an allergy, they will be able to easily identify ingredients and avoid the product.
Be accurate: Label image must be clear, and accurate and provide a complete product description. It must accurately describe the product. All text including product name, ingredient, and manufacturer information must be clearly visible and readable.
Understand Amazon’s requirements: Before creating a label image, make sure to understand Amazon’s label and image guidelines.
Ingredients order: Ingredients must be listed in order of quantity. This requirement provides customers with a clear understanding of the product.
Prohibited Claims and Words in Supplement Listings
An additional crucial aspect is prohibited claims and words. Using them can lead to images being rejected for approval. Supplements are regulated differently than medications, and making health claims can mislead customers, violating both FDA and Amazon standards. Phrases that suggest that a product is a cure, treat, or prevent a disease are prohibited when selling supplements. Such claims can misinform customers, which may lead to health risks and potentially harm the brand.
Prohibited words and claims
In addition to medical terms, there are certain terms that should be avoided. Terms like “FDA approved” can mislead customers since the FDA does not approve supplements, only drugs. Using this phrase will lead to content rejection.
Words like “prescription-strength” or “pharmaceutical-grade” are not approved. These comparisons to medications create an impression that supplements have effects similar to drugs, which is misleading and non-compliant with FDA guidelines.
Words such as “safe” or “guaranteed” should be avoided because they imply guaranteed results. Supplements cannot provide certain results, as individual results often vary. Phrases like “proven to work” can be risky, instead opt for more safe options such as “supports” or “assist with”. It will still enhance benefits without using prohibited claims.
Ensuring Compliance with Amazon and Marketplace Guidelines
Amazon has a strict review process, especially for the supplement category. Before creating and uploading assets, get familiar with Amazon’s specific guidelines for the supplements category, and conduct an internal review of images and copy to ensure compliance.
Periodically, check if Amazon changed their policy and review copy and visual assets. Regular updates help maintain compliance and reduce the risk of listing rejections or suspensions. Staying proactive with these checks also demonstrates a commitment to quality, which can positively impact customer trust.
Conclusion
Creating a compliant and appealing supplement listing can be hard, and it involves striking the right balance between aesthetics, transparency, and regulatory adherence. High-quality images and a clear label, while carefully avoiding prohibited claims and terms will keep the listing in good condition. Following these guidelines and best practices will help with the approval process and foster customer trust.
With attention to detail and a solid understanding of platform regulations, sellers will be well-prepared to create listings that stand out while remaining fully compliant.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to get in touch with the BellaVix Team.
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