Amazon Business is a program designed to simplify the buying experience for organizations of any size. It’s Amazon’s alternative to B2B commerce, giving businesses access to a wide range of suppliers for easy ordering and bulk volume discounts. 

It offers tools and features like Business Prime to reshape the purchasing process. Various businesses of all kinds and sizes use Amazon Business for their procurement needs.

To access Amazon Business features, you need a professional account. If you already have one, you can easily join through your existing Seller Central account at no additional cost. 

Although Amazon Business doesn’t differ too much from the original page, it does have many key features that make the difference for sellers looking to find excellent deals. Here’s an overview of them:

Business Discount Insights 

The Business Discount Insights page recommends setting prices and discounts for business customers. Here’s how to navigate to the page:

• Sign in to Seller Central and click on the menu icon on the left-hand panel.
• Hover over “B2B” and click on “B2B Central.”
• On the B2B Central page, click “Business Discount Insights” at the top of the page.

Using the Page

The page displays the top 10 ASINs (Amazon Standard Identification Numbers) with recommended actions for sellers. You can download the full report or click on “Manage Inventory” to access specific product details.

The recommendations help sellers optimize pricing and discounts for their business customers.

Remember, you need a verified account to offer special pricing to business customers.

Eligibility

To check if you have a verified Amazon Business account, follow the steps mentioned below:

• Go to Settings and Account Info

• Go to Your Services and confirm if you are registered as Amazon Business   

Setting Up Quantity Discounts

Quantity discount recommendations are determined based on common quantities Amazon Business customers purchase in the same subcategory.

To set up a quantity discount for an existing product, 

• Locate the product on the “Manage Pricing” page

• Click “Add Quantity Discounts” in the business price column.
• Select either percent off business price or fixed prices in the pop-up window. Percent off offers discounts based on a minimum purchase quantity, while fixed prices let you offer pre-determined discounted prices.

• After entering all your discounts, click “Set Prices.”

Amazon Business Pricing Solutions

Business pricing is a discounted price available exclusively to Amazon Business customers. The recommended discount is based on the average business discount set by other sellers in the same subcategory and price band of the ASIN. Offering discounts is a great way to capture customers’ attention and gain their trust.

To set up business pricing:

• Navigate to the “Manage Pricing” page in Seller Central by choosing “Pricing” from the main menu and selecting “Manage Pricing.”
• To add a business price to an existing product, locate the product on the “Manage Pricing” page and enter the price in the business price column. Click either “Save” or “Save All.”

Amazon Business pros and cons

Now that you know Amazon Business’ main features, here’s a list with its main pros and cons to have in mind:

Pros

• Exclusive discounts and shipping benefits – Amazon Business offers many features that are specifically designed for registered business members, such as quantity discounts, multi-user accounts, and tax-exempt purchasing. 
• Bulk pricing – Quantity discounts are available on millions of products, and the discount amount increases as the quantity ordered does, too. Amazon Business shows you which products are eligible for bulk pricing, as you will see a table of the different quantity tiers and the corresponding discounts. Plus, because of this feature, businesses may attract new customers who buy large amounts of products.
• Multi-user accounts – Multiple people can have access to the same account. With this feature, businesses can assign different roles and permissions to each user and assign specific permissions to each user, such as the ability to place orders, approve them, or view reports. 

Cons

• Competition – Amazon Business is a large and growing market, so competition between sellers is intense. Businesses are constantly looking for ways to reduce costs and improve efficiency. Amazon Business can help them to do both, as it gives sellers useful tools like Amazon Business Analytics that provide insight into spending categories, purchase analytics and preferred goals. 
• Fees – Amazon Business charges sellers various fees, including listing, selling, and fulfillment fees. These can add up and eat into a business’s profits. 
• Limited control – Businesses that sell on Amazon Business have limited control over the customer experience. Amazon sets the rules for the marketplace with its policies, and businesses must follow them to be able to sell on the platform.

Conclusion

With Amazon Business’s features, you can find discounts, manage pricing, and allow multiple users to access the same account. There’s a lot of competition among sellers, and the fees can add up. Plus, businesses have to follow Amazon’s rules closely. Overall, Amazon Business has benefits, but it’s important for users to know the potential downsides as well. 

By partnering up with BellaVix, you’ll grow by boosting your business’s visibility on the Amazon search engine while implementing strategies to grow sales, protect your brand, and more. Reach out to meet with a BellaVix team member who can help you grow your business on Amazon.

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