Amazon & Walmart News, Updates, & Strategies

If we consider the buyer’s journey a road, advertising is our GPS, guiding customers from awareness to their final destinations: purchase and loyalty. If used the right way, the journey ...

If content is the king, video is his favorite jester. In recent years, Amazon and its advertising services have experienced an incredible rise. The buyer’s funnel is no longer linear. ...

Amazon advertising offers endless opportunities, but there's no one-size-fits-all solution. Every market, niche, and product is unique. To succeed, you need to apply universal best practices that help you reach ...

In 2022, US customers ranked Amazon as the most trusted retailer, and more than 60% of sales are from independent sellers. On average, 8,600 units are sold per minute.  As ...

In the dynamic landscape of eCommerce, conquering the Amazon marketplace has become an art - especially for sellers in the supplement category. As the demand for wellness products is surging, ...

  Brand awareness comes as a first step in the funnel of the customer journey. Before your brand earns a reputation and starts growing, customers need to become aware of ...

  Amazon is a dominant eCommerce platform, and the competition is intense. In the vast shopping universe of Amazon, there are small things that you, as a seller, can make ...