Maria Rodriguez, Author at Boutique Amazon Marketing Agency

Amazon & Walmart News, Updates, & Strategies

Amazon PPC Audit: Key Steps to Improve Ad Performance and Reduce ACoS

Performing an Amazon account optimization is very important to understand and improve its performance. The following guide will provide some valuable insights and strategies for the areas that are performing ...
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Walmart Listing Optimization: Fixing Common Mistakes to Improve Rankings

Navigating Walmart’s marketplace presents unique opportunities and challenges. With a vast array of products and intense competition, businesses must prioritize a strategic approach to stand out, drive visibility, and boost ...
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Why Most Amazon Supplement Sellers Fail – And How You Can Succeed with PPC

Why Most Amazon Supplement Sellers Fail – And How You Can Succeed with PPC
Selling health supplements on Amazon is full of opportunity, but let’s be real – it’s also challenging. With more people prioritizing wellness, competition in this space is heating up. If ...
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How to Use Amazon DSP to Expand Your Reach Beyond Amazon

How to Use Amazon DSP to Expand Your Reach Beyond Amazon
  Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences anywhere they spend their time. Amazon DSP is a demand-side ...
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How Can PPC Dayparting Boost Your Amazon Ad Campaigns?

How-Can-PPC-Dayparting-Boost-Your-Amazon-Ad-Campaigns
  In the Amazon competitive landscape, PPC dayparting is a powerful tool that helps to become more efficient in advertising campaigns. What is Dayparting?  It is a strategy that helps ...
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Beauty Brands: Lowering Amazon ACoS Made Easy

Beauty Brands: Lowering Amazon ACoS Made Easy
With the growing prevalence of internet access and extensive digital interconnectivity, online sales are emerging as a significant source of revenue for the beauty and personal care sector. In the ...
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Beyond the Holidays: Elevating Your Q1 Amazon Advertising Strategy for Continued Success

Beyond the Holidays Elevating Your Q1 Amazon Advertising Strategy for Continued Success
  Buyer behavior undergoes a significant transformation that takes place not only before but also after the holiday season. Therefore, sellers must adjust their approach during the holiday period at ...
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