Amazon & Walmart News, Updates, & Strategies

Amazon's CPC advertising has experienced unseen increases over the last few years. As a seller, you must know: the competition in the marketplace has been heating up, so visibility is ...

Walmart.com is the second largest online marketplace, holding a 7% share of overall online sales. Every seller wants to take advantage of this opportunity to profit from the millions of ...

One feature that has increasingly caught consumers' attention is the Amazon’s Choice badge. This simple label, displayed on product images and listings, is a mark of quality that Amazon only ...

If you're new to selling on Walmart.com, getting your products in front of the right shoppers can feel overwhelming. Walmart Sponsored Ads offer one of the most effective ways to ...

It is a centralized platform inside the Walmart marketplace that has the potential to become a powerful tool for brand owners, especially if they’re struggling to protect their brand identity. ...

  The customer journey is a funnel. At the top, you’ve got people without the need to buy your products. As they move down the funnel, they get informed, considering ...

The supplement market is experiencing explosive growth. At the same time, consumers are increasingly health-conscious and looking for natural ways to improve their well-being. While this trend translates to a ...

  Amazon’s A9 algorithm ultimately decides which products will appear on the customers’ search page when in the marketplace. Understanding how this algorithm ranks products is the best tool for ...

In today’s world, ordering a book at midnight and receiving it on your doorstep by lunchtime the next day has become ordinary. That's not magic. It’s the Amazon supply chain, ...