Martin Ortiz, Author at Boutique Amazon Marketing Agency

Amazon & Walmart News, Updates, & Strategies

How to Implement Full-Funnel Marketing for Your Amazon Business

How-to-Implement-Full-Funnel-Marketing-for-Your-Amazon-Business
  The customer journey is a funnel. At the top, you’ve got people without the need to buy your products. As they move down the funnel, they get informed, considering ...
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What Are Amazon’s Requirements for Selling Supplements?

What Are Amazon's Requirements for Selling Supplements
The supplement market is experiencing explosive growth. At the same time, consumers are increasingly health-conscious and looking for natural ways to improve their well-being. While this trend translates to a ...
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Discovering Amazon’s Product Ranking Algorithm

Discovering Amazon’s Product Ranking Algorithm
  Amazon’s A9 algorithm ultimately decides which products will appear on the customers’ search page when in the marketplace. Understanding how this algorithm ranks products is the best tool for ...
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The Amazon Supply Chain: A Look Behind the Machine

The Amazon Supply Chain: A Look Behind the Machine
In today’s world, ordering a book at midnight and receiving it on your doorstep by lunchtime the next day has become ordinary. That's not magic. It’s the Amazon supply chain, ...
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Building a Holistic Marketplace Marketing Strategy

Amazon Marketing and Advertising Strategy
A holistic marketplace marketing strategy takes a diversified and data-driven approach that can be applied to several marketing strategies. It is especially effective for Amazon and Walmart campaigns. To build ...
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Why Your Amazon Listing Is Suppressed and How to Fix It

If anything, Amazon sellers are people who adapt to different scenarios. How else can you maintain your relevancy on Amazon other than by constantly optimizing your listings? And keeping storage ...
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How to Submit a Winning Amazon Plan of Action (POA)

So, you have received a notification from Amazon about a potential suspension of your selling privileges. You don’t have to panic! An Amazon Plan of Action (POA) is your chance ...
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Mastering Amazon Streaming TV Ads: An Educational Overview

As technology continues to develop, “cord-cutting” has increased exponentially. This means more people have been ditching traditional TV and replacing it with newer entertainment platforms. This "cord-cutting" phenomenon has fueled ...
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Understanding Amazon Fee Changes of 2024 to Maximize Your Sales

Understanding-Amazon-Fee-Changes-of-2024-to-Maximize-Your Sales
  Amazon introduced significant changes to its fee policy at the beginning of 2024. These adjustments may be challenging for sellers to keep track of. As Amazon fees continue to ...
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