Amazon & Walmart News, Updates, & Strategies

  When it comes to selling on Amazon, one of the biggest challenges is standing out in the sea of competitors. With millions of sellers and products on the platform, ...

Amazon’s Best Sellers Rank (BSR) is a great indicator of how well your products perform. It’s calculated based on various factors, including the number of sales, customer reviews, and overall ...

Prime Day has firmly established itself as a leading milestone throughout global e-commerce. Now in its eighth consecutive year, Amazon Prime Day 2022 covered more than 20 countries and offered ...

Amazon PPC: The KPIs You Should Check to Build Your Brand Strategically The ultimate goal of every Amazon seller is to achieve brand growth. It’s an ongoing,  long-term goal that ...

  As Amazon’s customers, we’ve all seen these weird listings: a bunch of misleading images, confusing descriptions, or the item is out of stock - everything to make the shopping ...

  Preparing for Q4: Amazon Video Ads hero-amazon-video-ads-online-marketing Video helps shoppers understand a product’s benefits without having to take additional action. Traditionally, most consumer education on Amazon takes place on ...

  Sponsored Brand video is the most recent ad type that displays more prominently in search results than traditional Sponsored Brand ads. It was originally rolled out through a beta ...

Advertising on Walmart: Is it Worth the Investment in 2021? Updated: Aug 2021 While Amazon may currently control the lion’s share of the online retail marketplace, Walmart has dominated the ...

In October 2019 Amazon launched Posts - a marketing tool that helps brands create additional visual content to attract more potential customers.  Despite it was launched months ago it is ...