Amazon & Walmart News, Updates, & Strategies

Thursday Night Football (TNF), the most popular primetime broadcast, is exclusively available on Amazon Prime Video for the first time. The NFL and Amazon recently signed an 11-year deal to ...

Prime Early Access Sale showed increased demand on Amazon for sellers resulting in better conversion rates, lower cost per acquisition from advertising, and more sales.  Shoppers are looking to start ...

  Amazon, the juggernaut of online marketplaces, is used by millions of customers every day. With billions of products being sold each year, there is no denying the potential sales ...

  Omni-Channel Strategies to Prepare Your Brand for the Holiday Rush   We recently teamed up with Rêveur Marketing to deliver an information-packed webinar on prepping for the holiday rush. ...

  When formulating an advertising strategy on Amazon, it's essential to understand the three primary outcomes. Depending on our advertising goals, we will Expand, Optimize, or use a Hybrid approach ...

How to Give Your Agency Partner Access to Amazon Seller Central   https://youtu.be/bY567w_dwJ4 When you start working with an agency, you will need to give access to your Amazon account. ...

  Amazon Display (DSP) Strategies Before we dive into programmatic strategies that you can use on the self-service platform, It’s important to understand the basics of the Amazon’s Display (DSP) ...

Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. ...

Last year Amazon accounted for 13.7% of the worldwide online retail market sales. The company controlled over 50% of the US eCommerce market. If it's not obvious, Amazon is not ...