In 2024, Amazon is poised for a transformative shift, strategically integrating social media into its eCommerce ecosystem. Amazon will aim to redefine the shopping experience, incorporating one or more Social Media platforms. At the forefront of this revolution is the pervasive influence of AI. From reshaping customer support and advertising to introducing shoppable elements, Amazon will try to enhance user experience. As the platform expands globally, it will incorporate more video content and encourage mobile optimization. Sellers and consumers alike will navigate a dynamic and innovative marketplace in 2024. Uncover what BellaVix’s experts foresee for the eCommerce landscape in 2024.
Amazon will continue to try to change its platform from a shopping-only platform to a social + shopping platform. Amazon will try integrating AI in multiple aspects of business, from customer support to Advertising. Amazon will continue to partner up with social media platforms such as Instagram, Facebook, and Snapchat. I am unsure about Tiktok now because Tiktok has already rolled out their “Tiktok Shop” in their app.
Basit Shaikh, BellaVix Advertising Specialist
AI is set to be incorporated into every aspect of eCommerce. Sellers have the opportunity to generate content and visuals using AI. Currently, this is an ongoing project and we have witnessed the initial draft being put into action. However, there is ample room for enhancement as the content is still far from perfect. Nevertheless, we can expect significant improvements in the future. What could be a more fitting approach to ensure content aligns with Amazon’s policies and best practices than having it created by Amazon itself? AI chatbots are set to take over Amazon’s customer support, particularly for routine matters that do not necessitate any modifications to Amazon’s backend systems. A common grievance among sellers is the inefficiency of the support provided. Frequently, sellers have to spend days engaging in back-and-forth communication with support in order to find someone who will carefully read and comprehend their issue and subsequently guide them towards an optimal solution. AI chatbots will alleviate the burden on support teams while ensuring that sellers receive top-notch assistance and the most suitable resolutions. Using shoppable content and imitating the popular platform TikTok has become increasingly important to attract new and younger audiences. Amazon has already begun incorporating shoppable elements into their A+ Premium and Brand Story content. However, a growing demand is for enabling sellers to cross-sell their products. Amazon will likely introduce new features that allow for easier integration of shoppable content, making it convenient for sellers to cross-sell and for customers to make purchases with just one click. Additionally, there will be a rise in the use of video content. With the popularity of TikTok among Generation Z and Millennials, it is evident that these demographics respond well to video content. While videos are already part of the A+ Premium package, we can expect to see an increase in video content across Posts, Brand Story, Storefronts, Ads, and more.
Blenda Luta, BellaVix Assosiate Strategist
Creatives will be crucial for standing out in advertising and winning over customers, AI-generated images moving to Posts as well, and in general increase of generative AI. Increase in AI/machine learning advertising optimization and more accurate suggestions inside of the ad console. Immersive media (AR/VR) experience will become crucial for brands to stand out.
Blazenka Stojakovic, BellaVix Advertising Specialist
Amazon will start using more AI tools in the platforms, including more AI generated templates from support, which will make it harder to find a resolution from Amazon when opening a case. Amazon will be more focused on mobile and will work to push sellers to optimize their content to be more mobile-friendly, which means fewer characters for titles and having simple and short content. Amazon will expand to more countries, opening up new markets and bringing about business growth for sellers as they will be able to reach a bigger and more varied group of customers.
Catalina Santana, BellaVix Assotiate Strategist
Amazon will increase the apps that will host the “Buy with Amazon” feature/button. They added videos for their posts. They will likely add new features to try and develop their social network. They will start providing even more 1st party data for advertisers/sellers. Maybe even link this data to an AI tool to provide better suggestions on what to develop next in your Seller Central account.
Amazon will partner with large social media platform for integrated shoppable experience. Amazon will work to incorporate AI into multiple facets of the platform: advertising automation and AI functionality, listing optimization, image generation, etc. Enhancement of Brand Analytics reporting and improved UI
Daniel Prince, BellaVix Marketing & Advertising Coordinator
More updates on required product type attributes during the initial creation/launch of the listing and more automated ways to generate the content. While I expect to see improvements, I still believe it will be far from great for at least 2 more years. As well as that, with the official announcement that Seller Support will be mostly AI-generated, it will be even harder to actually get help from a real person.
Irnes Sisic, BellaVix Marketplace Specialist
AI will be in the forefront of most upgrades in the platform. Amazon will allow for more implementations of AI tools to connect, making things easier and faster for sellers and consumers. Amazon will invest heavy in AI development throughout the business. Be ready to see more tools/features coming in 2024, AI is here to stay and revolutionize society. Amazon is going to invest more in other was to engage with consumers by bringing more sporting events. Football and NASCAR is only the beginning, the platform will leverage the additional engaged shoppers to learn more about their consumers and build new channels for revenue. Their media business will focus on growing the Live events segment. Expect the unexpected with Amazon. The one constant with them is that they will continue to develop and make changes to the system and continue to surprise us with more ways to acquire market share.
Ivonne Haire, BellaVix Co-Founder
Amazon will be at the forefront of the complicated issue of AI/robots taking human jobs. They will continue to grow sales but the workforce will start to shrink and we will see pressure from those impacted to preserve jobs. As 2024 is an election year, I believe Amazon will be the primary target of presidential candidates when inevitably asked what they plan to do about AI/robots taking American jobs. Amazon will really take notice of losing potential market share in the short-format video social media ecosystem (TikTok) and will take measures to maintain/gain share there. Temu will continue to push Social Media ads and grow from a novelty/knockoff junk marketplace to a legitimate one, possibly recruiting mature brands to sell on the platform. Amazon’s biometrics identification system will expand to more than just a few stores, likely pushing to take over how we identify ourselves for payment/entry/ID vetification, etc. We may use our palms to enter sporting events and as a payment method at many stores. I think people will become more comfortable with biometrics as identification since they’ll learn it’s already being used a lot more than they realize. The pandemic made contact-free payment much more of a priority and comfort with those methods has increased as well.
James Hutchins, BellaVix Advertising Manager
Amazon will be price matching for product types – not exact SKUs. EBay scraping and price matching will likely increase due to the growth of online arbitrage and to completely encircle brands off Amazon sales opportunities – ensuring that they get most of the business and the lowest or matched price. I’m not sure if brand DTC sites will still be safe against price matching. AI will continue to explode into other areas on Seller and Vendor Central. Tools for Sellers based on AI will also likely increase, so Bellavix needs to be ahead of the trends and adopt new ones quickly. Amazon will try to emulate TikTok Shop to attract those social media dollars.
Jennifer Hozer, BellaVix Strategist Coordinator
Amazon will improve on delivery services to improve on same day delicery options. This will increase conversions and customer loyalty. Amazon will provide advertising types to incoporate influencer content, this will also include ways to measure performance. Amazon will expand sponsored ad strategies either by different ad types or placements.
Lolwakhe Dhlula, BellaVix Advertising Specialist
Amazon will integrate custom-generated AI images for secondary images, similar to the development it implemented in 2023 for advertising campaign images. There will be a substantial rise in the prevalence of written AI copy for titles, bullet points and descriptions. Amazon will expand programs to work directly with influencers and reach more audiences off-Amazon.
Manuela Castaño, BellaVix Marketplace Strategist
Amazon will continue to integrate social media platforms into its advertising tools. Amazon will continue investing in machine learning and AI to improve adversiting, product recommendations, listing optimization, and search results.
Maria Rodrigues, BellaVix Advertising Manager
Mobile shopping continues to surge, with a significant 74% of global website traffic and 63% of orders originating from smartphones. As a crucial driver of eCommerce growth, mobile dominance will remain steadfast and should be a central consideration in the design philosophy of online platforms. The landscape of social commerce is poised for remarkable growth, as evidenced by the $992 billion spent globally on social media platforms in 2022. Projections indicate a tripling of this figure by 2026. Notably, consumer preferences are shifting towards purchasing through various platforms, with 48% on TikTok, 52% on Instagram, 58% on Facebook, and 62% on YouTube. Capitalizing on social platforms and the associated content marketing presents a prime opportunity for brands to enhance revenue streams. A noteworthy development on the horizon is Google’s plan to discontinue third-party cookies by the end of 2024, driven by user concerns about online privacy. As a result, brands will be shifting their focus to first-party cookies and opt-in marketing tools since tracking consumer behavior across the internet will become more challenging. eCommerce entities are advised to reassess their ad targeting strategies in light of this impending change.
Marina Malenko Damjanova, BellaVix Advertising and Marketing Specialist
Greater focus and monitoring of Creator Connections campaigns so that the brand can guarantee control and assurance of brand identity. Video format will gain more and more relevance in listings, in advertising, and also in brand posts. The same will apply to both real recordings and testimonials, as well as content generated with AI tools. Social networks will become more prominent as a strategic ally of Amazon, and there will be greater integration to facilitate the buying process through them.
Sarita londono, BellaVix Advertising Specialist
Amazon is going to use more AI tools to make things easier and faster for sellers and buyers. They’re investing a lot in AI development. In 2024, expect to see new tools and features. AI is here to stay and will change how things work in our society. AI chatbots will increasingly handle routine customer service issues, serving as the first point of contact for many companies. This trend is expected to rapidly expand throughout the year. Social media platforms like TikTok Shop and Facebook Marketplace will further integrate eCommerce features, becoming primary hubs for unique product discovery.
Selma Suljic, BellaVix Marketplace Specialist
Subscription-based shopping will be even more popular. However, brands need to provide more and bigger perks than just the monetary benefit. Otherwise, customers will just opt out for a cheaper option that comes along. Offering personalized subscription plans may become a norm, as no 2 individuals have the same needs. Offering flexibility and choices will help brands gain loyalty among their customers, but also brands will have more posibilities to upsell and cross sell their products and services. AI and Virtual Reality will redefine customer experiences: AI has already integrated in many aspects of our lives, and shopping will be no different. AI will help personalize the shopping experience, making it the most dominant and the most persuasive way of marketing via customer (target audience) segmentation, data-driven insights, and virtually trying on products, or visualizing items in their own spaces. And all that in the comfort of their own homes. Expansion of same-day and One-day delivery: The demand for fast delivery options is not going anywhere, that’s why Amazon and other eCommerce giants are further investing in logistics infrastructure and fulfillment centers to enhance the speed and efficiency with the delivery options and expereince.
Stefania Pilindavic, BellaVix Client Service Director BellaVix
AI integration will be a big change and will be kind of a must for most of the categories to provide a better customer experience. Brands not utilizing this will be at a significant disadvantage. For sellers there will be more things to do, amazon will require more attribue updates, compliance documents, maximum information to be added to listings to better buyer experience. Rules will get more strict in terms of brand registry and violations. Social media interations would go to a next level, especially Tiktok which will be a point of focus in 2024.
Syed Muqaddam, BellaVix Marketplace Specialist
AI Impact on Sellers in 2024: In 2024, AI is expected to revolutionize Amazon FBA, enhancing personalized content creation and customer service efficiency. AI-driven tools will help sellers in decision-making, marketing, and optimizing listings. How-to content and customer interactions will be more AI-assisted, improving engagement and response times. This integration will necessitate sellers to adapt to AI technologies for competitive advantage, leveraging its capabilities for personalized shopping experiences and efficient operations. Social Media and eCommerce Integration: eCommerce integration with social media platforms like Shopify, Meta/Instagram, Pinterest, and Snapchat is growing. Amazon is pushing programs like Merchant Channel Fulfillment (MCF) and Buy With Prime (BWP) to encourage marketplaces and brands to use its logistics system. This move aims to meet shoppers’ delivery expectations and enhance the online shopping experience by integrating Amazon’s efficient delivery system across various platforms. Sustainability and Transparency in Supplement Category: In 2024, due to regulations implemented in 2018 holding Amazon responsible for health issues from products sold on its platform, we can expect further tightening of certification and control over supplements. This will likely lead to Amazon demanding more transparency in manufacturing processes and a push for sustainable ingredients. Sellers in the supplement category will need to adhere to stricter standards, ensuring their products are sourced responsibly and manufactured with a focus on sustainability. This trend will drive an increase in consumer trust and preference for products that align with these values.
Will Haire, BellaVix Co-Founder & CEO
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