Whether you’re a new seller or you’ve been selling on Amazon for a long time, the consensus is that you need external software, or a full-service Amazon Agency with experience to see exponential growth.
While Amazon Seller central does most of the jobs a seller needs to fulfill, it’s far from complete.
There are many software and tools available for sellers to make selling on Amazon easier and more profitable.
In this article, we look at the top 3 tools used by the highest-grossing sellers that maximize their potential when selling on Amazon.
We look at features such as Amazon FBA calculators, revenue calculation, ranking tools, order management, customer feedback tools, and many more.
Jungle Scout
Jungle Scout is perhaps the most popular tool used by Amazon sellers. If you haven’t heard of Jungle Scout, it’s an Amazon FBA tool that allows you to find the best products to rank and sell on the platform.
More than helping you out with the best ideas of products to sell, Jungle Scout allows you to estimate sales, research keywords, and tags, and even to check out the market competition.
Jungle Scout was one of the first Amazon FBA tools to gain popularity among sellers on the platform.
In the past six years of Jungle Scout, it has helped countless sellers discover their market niche and boost their numbers by selling products that rank well.
Discovering items easier with the Product Database
The Jungle Scout Product Database is one of the core features of this service. As Jungle Scout states, you can “find the needle in the haystack.” Meaning, you’ll be able to find profitable niches and products with ease with this feature alone.
A seller can determine a product’s potential since the database, populated with over 70 million products, quickly determines the level of demand and competition present on Amazon.
More than the saleability of an item, Jungle Scout Product Database also factors in your estimated sales and revenue to aid you in getting the most profit.
Amazon FBA partners would also rejoice in the idea that the Product Database has a built-in FBA calculator as well. With all the Amazon FBA fees factored in, sellers see their profits right off the bat.
Jungle Scout’s Product Database provides a clear edge over sellers without all the useful data, along with the confidence knowing they are investing in the right items.
See sales potential with the Product Tracker
While the Product Database is effective at giving you ideas for products to sell, Jungle Scout Product Tracker grants you the metrics so you can further make informed decisions.
Sellers can closely track a product’s Best Seller rank, sales, revenue, etc with daily changes.
Jungle Scout’s product tracker is rich with data that you could use to analyze your margins and pricing to create better sales strategies.
Users of Jungle Scout can track product metrics individually or in groups to analyze and compare the data in different ways.
Selling and sourcing products all in one place
Finding the best products to sell on Amazon is only half of the job when it comes to generating the most profit. Jungle Scout assists sellers by providing a curated database of suppliers globally.
The curated supplier database Jungle Scout has built over time lists legitimate supplies you can count on. Further insight such as customer volume and fulfilled shipments are also shown.
Amazon sellers who want to launch on a smaller scale can also use the supplier database to their advantage. You can simply filter out suppliers that are willing to fulfill smaller order quantities.
For Amazon sellers that look into multiple suppliers for products, managing and comparing supplier quotes are in one place; these can also be generated as purchase orders on the interface when necessary.
Discover the most-searched item with Keyword Scout
A keyword research feature is vital to any FBA toolkit. Utilizing high-quality keywords on your product descriptions improves your Amazon SEO, and in turn, helps you rank better on searches.
Jungle Scout’s Keyword Scout gathers millions of data points that help sellers understand better what the buyers are searching on the platform.
In some areas (such as in the US and EU), selling to regional markets is easier since keywords can be localized.
Viewing historical search volume is also possible on Keyword Scout; sellers can further analyze the trends and seasonality of products through keyword searches over a set period. It’s an incredibly handy tool if you’re planning ahead (like any good seller should be doing).
Build effective listings with Jungle Scout
The listing builder on Jungle Scout helps sellers compete for ranking on amazon searches by using data-driven listings.
An AI-driven listing optimization analyzes the likelihood of your listing to rank and to convert those into actual sales.
The listing builder goes hand-in-hand with Keyword Scout in finding the most relevant keywords for an optimal SEO strategy.
Syncing your keyword data between Amazon Seller Central and Jungle Scout is also made accessible. Updating your existing products on Seller central with the tools couldn’t be more convenient.
While these features are incredibly powerful, you should also use your own brain to make decisions since these AI-driven analyses aren’t 100% optimal all the time.
Pricing Plans and Trial Period
Reading an article alone will not allow you to fully grasp the power and convenience of Jungle Scout. A 14-day money-back guarantee is offered to new signups to give sellers a chance to test out the features before committing to a paid subscription.
Pricing for Jungle Scout can go as low as $19 per month for its basic plan and $79 per month for the highest tier. The rates mentioned are for the annual model, which allows you to save on costs.
For more details on each plan, visit their website here.
Helium10
When it comes to software tools for Amazon sellers, Helium10 is one of the most recognizable names.
Helium10 poses to be an all-in-one solution for your Amazon business, posing 21 different tools in their arsenal for your needs in product research, keyword research, listing optimization, and overall maintenance of your store.
Finding and researching products made easy with Black Box
The Black Box is Helium10’s way of making product research convenient for its users. Having a database of over 450 million products, Black Box allows users to find their best sales opportunities based on their niche and preferences.
Decision making on products is more strategic since Helium 10 has some specific methods to sort and organize all of the search results for sellers.
See marketplace insights on the fly with Xray
Browser extensions are reasonably common on top Amazon software offerings, and it’s one of the reasons why we see Helium10 used by numerous Amazon sellers worldwide. They’ve developed their own browser extension.
Xray grants sellers access to immediate marketplace insights as they scroll through their browser. Users see metrics and data in real-time as they navigate through on Amazon on their browsers.
The browser extension has tools such as the Profitability Calculator that factors in FBA fees based on freight costs and product size.
An ASIN Grabber is also integrated into the extension to allow you to use the data to create targeted PPC ads quickly.
Helium10 users can also use the extension to download reviews from past shoppers and to check inventory levels of listings. Access to such data allows for the best decision making in choosing the products.
Make keyword selection less complicated with Scribbles
Scribbles allow Amazon sellers to optimize their listings by thoroughly organizing the keywords and selecting the best ones to use.
The system automatically populates products with previously used keywords associated with the item, and also reminds you of keywords that you have probably missed out.
And yes, you probably did miss out on a few keywords during your research.
Read your competitor’s minds with Cerebro
A reverse ASIN lookup, Cerebro takes a look at other sellers’ ASINs and keywords to amplify your keyword research.
Having Cerebro allows Amazon sellers to have a better understanding of their competitors. It will most likely provide leverage and advantage on pricing strategies, product offerings, and more.
Cerebro factors in essential keyword data and analyzes search volumes and other crucial data points.
Determining keyword rankings and keyword opportunities to seek the highest search volume with the lowest competition is done through Cerebro’s proprietary formula. As mentioned before, don’t forget to use your own brain.
Take away the difficulty of reimbursements using Refund Genie
Amazon sellers know too well that FBA reimbursements are tedious and time-consuming.
What Refund Genie does is, it allows users to see refund estimate totals in seconds and helps you get your money back faster than doing it manually. The estimates are reasonably accurate, and the software also shows what current Amazon refunds are owed to you.
The feature saves a lot of time for sellers since there are built-in functionalities like copy and pasting message templates.
Simplify PPC management through ADS (Beta)
ADS is Helium10’s chosen method for simplifying, optimizing, and automating your pay per click management.
Helium10 lets you improve your ad performance by automatically suggesting ad bids that relate to you the most. The algorithms rely on metrics such as ACoS, CTR, and CPC.
Sellers also gain access to charting tools that help visualize your ad performance. Moreover, the tools integrated with ADS allows sellers to make changes to PPC campaigns instantly. Bids and budgets are organized, making the process streamlined.
However, this specific tool is in beta. Do we need to keep reminding you to think on your own and take manual action? Managing your PPC campaign is an extremely time-consuming task that requires careful planning. Here at BellaVix, we’ve been managing accounts with 6-figure annual spending. You can leave Amazon paid search to us.
Pricing and Trial Period
Sellers are generally quite keen on spendings and don’t want to sign up for subscription tools, but this shouldn’t be much of a worry with Helium10.
A free plan that doesn’t even require a credit card is available, albeit with limited features and uses.
Paid monthly plans for this software range from $97 to tiers as high as $397, gearing towards users who require more advanced features of the platform.
All of the paid plans come with a 30-day money-back guarantee.
Sellics
Starting in 2014 as a simple keyword ranking tracker, Sellics has developed into an all-in-one FBA software for sellers.
What’s unique about Sellics is that it has catered platforms for both sellers and vendors.
Interestingly, Sellics also has an Agency Edition, which can be utilized by agencies representing vendors and sellers.
All the numbers you need at a glance
Sellics shows real-time profit data. Sellers that make full use of Amazon FBA calculators are in for a treat, as the feature is native on the platform.
Estimations of profit margins come out right away; sellers also see the deductible costs such as Amazon fees, PPC spending, item cost, and others.
The profit dashboard seamlessly connected to your Amazon Seller Central account can either automatically compute your costs or allow for manual input.
Data-driven sellers can also appreciate how Sellics breaks down sales vs. costs, and compares organic sales from PPC sales.
Profit calculation can also be done per SKU so users can quickly identify which products on the catalog earn the most, and which ones are possible causes of loss.
Manage your PPCs to drive sales further
While discovering keywords is useful in ranking your products high on the searches, pay-per-click ads drive immediate sales.
The generated data is aimed to help sellers grow their ROI on advertising while reducing the number of working hours spent on managing ads.
Processes through automation are made simple; this includes automated keyword discovery, automated bidding, and automatic migrating of keywords from one campaign to another.
Ad scheduling is also more manageable through the PPC Manager. This allows you to run your ads during your peaks and turn off the ads when sales probabilities are low.
Uncover strategies that get you more traffic
It is a given that SEO gives sellers the boost they need to get found by shoppers. Amazon Ranking Optimizer does that exact job for sellers to get more traffic and, ultimately, more sales.
Sellics uses its keyword database with over 180 million entries and tallies it against Amazon’s search volume indicator. Product listings that need improvement are automatically flagged, and the software gives you recommendations for ranking improvements. This allows the end-user to rank for more relevant keywords and generate more sales.
Another powerful tool in Sellics’ arsenal is its ability to do A/B testing. Having the data allows you to see which of your optimization efforts effectively affects your ranking performance.
Respond to reviews expediently with Sellics
Reviews can make or break a seller on Amazon. It only makes sense that sellers attend to any negative reviews and resolve them as soon as possible.
Sellics provides instant notifications of every new product review and sorts them out automatically so sellers can focus on entries that require the most attention.
The software can also identify positive reviews and utilize valuable information to aid in copywriting.
Trouble-free stock monitoring
With the inventory management tools built-in with Sellics, notifications help out sellers to know when to place new orders.
The system also allows sellers to forecast their inventory with the reorder pipeline to plan resources accordingly.
Pricing and Trial Period
For the standard Seller Edition that most sellers would acquire, plans start at $47 per month if you pay annually. Do note that the pricing structure by Sellics also varies according to the total monthly sales volume of the store.
But because Sellics is an all-in-one resource for your FBA toolkit, the pricing becomes reasonable for the number of features you get.
A 14-day trial period is available for all Amazon sellers.
Perpetua
Perpetua stands out from the rest of these tools as it’s a premium tool for highly advanced sellers. It’s such a powerful tool, we also use it as well. Although it’s not as popular as Jungle Scout, the benefits outweigh the ego factor.
Best Amazon PPC Software
Perpetua is categorized as the best Amazon PPC software for the purpose of managing and optimizing all types of ad units like sponsored products, brand ads, and even videos. Like others, Perpetua also has proprietary AI algorithms that help you with optimizing targeting and bids.
Managing PPC campaigns is extremely time consuming and requires fine attention-to-detail. Sometimes you may even end up spending under or over your set budget – but not with Perpetua. They make sure your ACOS targets are met and your budget is spent.
Personal customer service
Yes, all the other tools also mention having great customer support. Dig a little deeper and you’ll find that most Perpetua clients rave about great customer support from their account managers. When you’re paying to play, you expect a bit in return. With Perpetua, you get a lot in return.
Get involved in the private community
Perhaps one of the more unique selling points is the fact that you will get invited to a private community of other like-minded entrepreneurs. Once you sign up, you’ll be able to have full access to the Perpetua Slack community where you’ll be able to connect and discuss your growing demands with thousands of others.
Premium pricing for a premium brand
As mentioned previously, Perpetua is a premium brand. At first, the prices seem slightly high – $50 per month and $250 per month. If you take a closer look you’ll discover there’s a slight catch. Your pricing depends on your monthly ad spend. The more you spend on your Amazon PPC, the more you’ll pay.
While it starts at $50 per month if you’re spending less than $1,000 in monthly ad spend, the most competitive brands typically spend significantly more. A 6-figure monthly ad budget is more common than you think.
What is a huge turnoff is you’ll also have to pay a percentage-based fee when you spend over $10,000 per month on ads. It’s tough paying in percentage-based figures, but Perpetua is that good.
Final Thoughts
With Amazon continuously growing and the number of consumers shifting to online purchases, there is so much opportunity for Amazon sellers to generate high sales figures.
While sellers can survive on Amazon without using any software, it’s undeniable that having your own set of tools can give extra leverage to maximize your earnings.
These top Amazon FBA software will give that edge against your competitors who aren’t using them, and at the very least, puts you on the same level as the high-performing ones that do use them.
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