Improving sales on eCommerce is an art in itself. It means constantly adapting to the changing algorithms while competing with more prominent and different sellers. Getting your products to rank on Amazon’s first page is essential, as 45% of Amazon customers don´t advance to the second page of search results.
In this article, you´ll learn some simple tips and tricks to help you rank your products better on Amazon.
Keyword Research
One of the keys to optimizing your product´s listing for search is what happens before it. You need to do competitor research. That´s why you should first analyze how your customers search for your products and make a list of your top competitors.
A simple first step is doing keyword research using Amazon´s search bar. By searching for your product on Amazon, you can see the recommended terms related to it. As you can see below, the most common words related to “tripod” are “iPhone,” “camera,” “cell phone,” and others. If you want to learn more about keyword research and Amazon Advertising, follow the link.
You´ll want to use the terms that best fit the description of your product. But there is something you should keep in mind:
Amazon personalizes these terms for each account. That means you won’t get the cleanest results if you do this from your account. Here´s a pro tip; search your product from an incognito tab inside your browser. If you do this, Amazon won´t personalize your search, and you´ll get the best possible result.
This is the most basic and free way of doing your own keyword research, and it´s quick and easy. If you want a more extensive analysis, you should check out some additional tools like Helium10, which provides lists of keywords and helpful search volume data, as well as other features that can help you craft an SEO-friendly listing.
Optimize Your Product Titles
The title of your product is one of the first things customers see. While reading it, they´ll want to know if your product matches what they seek. Your titles need to be precise.
The less clear your title is, the more likely your product won’t rank well for relevant searches. That´s because your title affects text match relevancy and click-through rate (CTR), essential factors when ranking. Your title should include the most vital elements of your product in this order of relevance:
- Brand
- Feature
- Material
- Key Ingredients
- Product Type
- Model Number
- Size
- Package Count
- Color
- Flavor
Keep yourself updated with Amazon´s mandatory product listing attributes. Include those that are relevant to your product. Keep in mind that different categories have different standards. For example, if you are selling sweaters, it is required that you include the attribute of a Color name. In this example, you can learn the importance of optimizing your product titles.
Here are a few other tips that´ll help you optimize your titles:
- Don´t use symbols.
- Keep your keywords at the beginning: they should follow the order of relevance mentioned above.
- Use APA Title Case sensitive when crafting your product listing title.
Improve your images
Imagery is a critical component of your Amazon listing. The images you use directly impact conversions and other important factors to the A9 algorithm, like Bounce Rate.
First and foremost, you have to follow Amazon´s Product image requirements. Checking the basics, like image size (at least 1000 pixels wide or tall and 1600 pixels on the longest side) or background color (pure white background), is often insufficient to adapt to Amazon´s highly competitive environment.
Detail is key.
Use high-quality images to enable zoom. If you have the resources, consider hiring a professional product photographer for a better presentation overall. Be honest. Avoid changing the saturation or vibrance of your photos. It´ll set unrealistic expectations for your customers, which could cost you a high return rate or poor product reviews.
Use all available image slots and showcase your product from all angles possible. Imagine what your customer would examine in real life and exhibit that. Don’t forget to include lifestyle, use cases, and in-scale images.
Product Descriptions
Describing your product is one of the most challenging aspects of selling on Amazon. There are many things to take into account. Let´s go through a few of them.
First of all, you have to make sure that you follow Amazon´s Product Detail Page Rules. Regarding descriptions, these texts usually feature up to 2,000 characters. Descriptions can’t include any company information, promotional language, or URLs.
Key product details.
This is the chance to differentiate yourself from your competitors and build trust with your customer. That´s why you can´t afford an unclear, tedious, and overselling description. Highlight your product´s benefits while concisely listing the key features it offers. You can describe precise details like size or technical components.
Keep it readable.
You have to make sure that your description is readable. Descriptions that are clearly written help your customer make a choice. Most people will move on to other products with easily digestible descriptions if yours doesn’t keep them engaged.
You can prevent the text from looking cluttered and overwhelming by scattering the technical information around with items and short paragraphs. This way, you can create a small, dynamic-looking text that informs the customer about how your product benefits them while expanding upon the technical aspects of it.
Keywords
The A9 algorithm analyses the keywords in your product descriptions to match listings with user search queries. You should scatter some in your product description but don´t overload your text with them. Keeping a natural approach is the best thing you can do.
Reviews
The A10 algorithm considers reviews when deciding whether a product should appear on the first page of Amazon search results. Getting reviewed regularly and having a good amount of positive reviews are key factors that influence your Search Rankings.
If the reviews are positive, then your sales potential will increase. That´s because online reviews build social proof. In fact, according to recent studies, 91% of customers read online reviews occasionally or even regularly, and 84% trust them as much as a personal recommendation.
For all these reasons, you´ll want to get more reviews. For example, you can manually ask for reviews by sending a request through Buyer-Seller Messaging. You can customize the message, but remember to follow Amazon´s guidelines regarding communication with buyers.
You can also use the Request a Review message. You can´t customize it, but Amazon automatically translates it into the buyer´s language.
But not all reviews are positive. Bad reviews directly impact your image in the eyes of buyers, and only one bad review can quickly drive a customer away. So, what can you do about them?
You should see a negative review as an opportunity to grow. This is a customer telling you about a bad experience they had with your product. Listen to them and try to solve potential issues.
One cause of negative reviews can be your Amazon Listing. It directly impacts the expectations a customer might have of your product. Make sure your description is precise regarding what your product offers. Consider updating your keywords based on recent reviews.
You should also pay attention to the Q&A section. Interact with your customers. Respond to all doubts with informative, professional messages. You could also email a Satisfaction survey to every customer after a purchase. Be sure it’s quick and easy to complete so that you get more responses.
Reviews will help you grow. With them come opportunities to measure customer satisfaction and improve your existing products.
Conclusion
Ranking products on Amazon is a process that requires time and effort to master. Using an incognito tab during your keyword research improves the search results. Optimizing your titles boosts your sales. Paying attention to images makes your product look more professional. Creating short, readable descriptions lets you differentiate yourself from competitors. Requesting reviews and interacting with customers helps you improve your products.
All these tips and tricks make the process of ranking higher on Amazon easier and your effort more effective. But they are just the tip of the iceberg. BellaVix can help you reach more potential customers, multiply sales and ultimately grow your business.
These tips and tricks are just the tip of the iceberg. BellaVix can help you reach more potential customers, multiply sales and ultimately grow your business.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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