Buy box is a crucial part of your journey on Amazon because it guarantees high visibility and higher sales numbers. With millions of sellers on the marketplace, many selling the same product, winning the buy box remains one of the top challenges for many sellers.
To be eligible for the buy box, you need to:
- Have a Professional Seller Account
- Sell new items (used items have a separate Buy Box)
- Have inventory availability (if your product isn’t available, it goes to another seller)
- Have high-quality products (with low order defect and return rate)
- Have high seller performance metrics (clickthrough rate, purchase rate, etc.)
- Have fast and comprehensive customer service (low dissatisfaction rate)
- Length of time selling products on Amazon.
You will risk losing the buy box if:
- You don’t have enough inventory or are out of stock
- Your Inventory Isn’t Prime-Eligible
- Your Inventory Isn’t Priced Competitively Enough
- Your Inventory Has Been Highjacked
- Your Inventory Isn’t Profitable for Amazon
Losing the buy box will inevitably result in losing sales, which is every Amazon’s seller worst nightmare.
The client launched their cosmetic products on Amazon and the same year, they partnered with Bellavix to grow their brand on Amazon.
Buy Box Losses
The client has a big presence in different online retailers, which resulted in frequent buy-box losses due to pricing. Knowing which retailer decreased the price and preventing the buy box loss in time was almost impossible with numerous online retailers.
Enroll in Competitive External Price
This pricing rule ensures that your prices are never higher than on other marketplaces by automatically updating your price on Amazon to match the price on the marketplaces. This helps prevent frequent buy box losses
Buy Box Percentile Increase
We implemented the Competitive External Price Strategy in November. The buy box performance improved significantly after the External Competitive Price enrollment. Concretely, the buy box has improved by 73% since the implementation of the price strategy.
Obviously, many factors play a part in sales growth. However, the buy box impact on the sales velocity is undeniable. We saw that with this client as well. Sales increased by 95.54% in the first month after the price strategy implementation.
Page views increased by 90.84% after the first month of the price strategy implementation
Since working with this client, we have managed to grow the account sustainably and creatively handle and resolve all the challenges raised. While the beauty industry is a highly competitive market, understanding Amazon’s best practices, understanding the account’s needs, and having a proper structure and strategy are crucial to achieving success.
At BellaVix, we always try to test out different features and approaches to find the ideal strategies for our clients’ unique needs and to achieve the best results. If you need help with your Amazon journey, do not hesitate to contact the BellaVix team.
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