Background
The brand is selling Sports & Outdoor equipment on Amazon through Seller Central. They launched in July 2019. Another agency managed the Seller Central account before BellaVix taking over in January 2021. The brand had successfully launched numerous products and generated strong monthly sales but felt they had reached a plateau in sales on Amazon.
Advertising is one of the levers we can use to help with scale sales on Amazon. The brand felt its advertising could be better but lacked the time and recognized the need for a strategist to analyze the account and map out the next best steps to improve sales from ads.
Optimize Listings
The brand was interested in scaling sales while keeping efficiency (ACOS) below 30%. The budget remained open as long as we can keep within the boundaries.
2020/21 | Impressions | MoM %Chng | Clicks | MoM %Chng | CPC | MoM %Chng |
November | 1,361,388 | 9,485 | 0.28 | |||
December | 2,795,959 | 105.38% | 20,142 | 112.36% | 0.33 | 17.86% |
January | 3,277,317 | 17.22% | 31,244 | 55.12% | 0.27 | -18.18% |
February | 6,295,982 | 92.11% | 50,756 | 62.45% | 0.34 | 25.93% |
March | 7,346,200 | 16.68% | 59,034 | 16.31% | 0.33 | -2.94% |
10X YoY Total Sales Growth
Traffic
- Increase in impressions. We can see significant increases MoM as we are moving from expansion and optimization phases.
- We can observe a significant increase in clicks in some months compared to impressions in percent change. The ratio means that we are constantly showing the ads to a highly relevant audience.
- While we are pushing a significant increase in traffic to the product pages, Cost Per Click is approximately the same during the observed period.
Spend and Sales
- Constant MoM growth in sales
- YoY we can observe outstanding increases in sales volume
- ACoS levels are stable and low while experiencing significant jumps in sales
2020/21 | Spend | Sales | ACoS | MoM % Chng Sales | 2020 Sales | YoY % Chng Sales |
November | $2,642 | $17,869 | 14.79% | 21.63% | $7,368 | 142.52% |
December | $6,742 | $52,485 | 12.85% | 65.95% | $14,716 | 256.65% |
January | $8,360 | $65,244 | 12.81% | 19.56% | $15,647 | 316.97% |
February | $17,342 | $94,577 | 18.34% | 31.01% | $18,397 | 414.09% |
March | $19,370 | $117,882 | 16.43% | 19.77% | $11,303 | 942.93% |
Since we began working with this partner, we have achieved substantial growth inside of the account through advertising. Understanding best practices, proper structure, and the PPC trifecta are critical components in a successful advertising campaign.
Ready to hit the gas on your sales?
Submit an inquiry to connect with the BellaVix team today!