- This client tripled Amazon's advertising budget from October to support an aggressive sales push.
- Client ran a 25% off promotion with sales prices the lowest they’ve ever been on top-sellers
- The client was also featured on the primary Amazon Live stream on Black Friday
- The top Keyword, “barbell,” accounted for $13.5K in spend and $18.9K in Sales in the Last 30 Days
Building Sales Momentum
- The strategy centered around a tiered approach to ad spend, building sales momentum and remarketing pools starting at the beginning of November.
- Tier 1 - First week of November - bids budgets increased from October to get the flywheel in motion
- Tier 2 - Second week of November - another round of increased bids and budgets as we got closer to the Promo period and T5. Mid-funnel DSP campaigns created to increase brand/product awareness at a large scale.
- Tier 3 - Third Week of November - more increased budgets and new campaigns created. Competitor-targeting and Category-targeting were beefed up to generate a large increase in impressions.
- Tier 4 - Week of Black Friday - further increased bids and budgets. The promotion started at the beginning of that week, so this was the big push. Even larger dedicated T5 budgets helped us capture traffic on the premium shopping days, including supporting our Live stream by owning as much branded traffic/DP ad placements as possible.
- Tier 5- After T5 - We will ride the momentum and buzz generated about the brand and products to maximize sales at a lower spending rate. We will have plenty of retargeting opportunities for shoppers who showed interest but didn't convert, some of which will come from viewers of the Livestream.
Duration of Active Offers
Pacing to beat the previous best month (July) by 30%, making it the highest-ever sales month.
Conversion improved a full percentage point compared to the previous best month.
Best-Seller rank improved dramatically with big jumps at the beginning of the month when we started spending more, and another big jump coincided with their T5 promotion. The top item went from 47th to 2nd in about three weeks.
Top seller product saw significant growth lining up with the promotion start.
In DSP, the week of Black Friday saw its best week for ROAS since we started campaigns, even on increased spend.
Conclusion
With a retail-ready catalog at attractive price points, this seller met lofty sales goals with the implementation of an aggressive, holistic advertising strategy and agile adjustments to maximize efficiency.
At BellaVix, we always try to test out different features and approaches to find the ideal strategies for our clients’ unique needs and to achieve the best results. If you need help with your Amazon journey, do not hesitate to contact the BellaVix team.
Keep Up with Amazon and Walmart Seller News
One place where we can find all of the most updated information on everything Amazon and Walmart.
Sign up for our newsletter to keep up with the news and updates in the industry.
Need competitive insights or to catch the pulse on the market?
Submit an inquiry to connect with the BellaVix team today!