Our client, a health and wellness company established in 2017 by experts in the healthcare industry, specializes in creating natural, clinically proven health products. Their product line, endorsed by medical professionals, offers high-quality alternatives to prescription medications across various therapeutic areas. The company is known for its commitment to natural, vegan, gluten-free, and non-GMO products, selling directly to consumers through their online platform.
In this case study, we will discuss launching their new product, a Boric Acid supplement, on Amazon. The goal was to quickly establish a market presence, build brand awareness, and drive conversion rates through effective advertising strategies.
Launching a new product on Amazon comes with its set of challenges. For the Boric Acid supplement, the main obstacles were penetrating a competitive market, increasing visibility, and driving conversions. The supplement category on Amazon is exceptionally crowded, with established brands already dominating the search results and bidding aggressively on keywords.
Additionally, we needed to determine the most effective imagery to resonate with our target audience and maximize conversion rates during the initial launch phase.
Prior to the launch, we ensured the product was retail-ready, set up engaging campaigns, and leveraged A/B testing to optimize key elements like the main image.
A/B testing on Main Product Image
To overcome these challenges, we focused on running targeted ad campaigns while simultaneously conducting A/B tests to optimize key visuals. Using PickFu, we tested variations of the main image, identifying which one performed best based on real user feedback. This strategic approach helped improve our conversion rates significantly. Our team quickly adapted and optimized based on data, ensuring a seamless and effective launch of the product.
After launching the ad campaigns, we conducted A/B testing on the main product image using PickFu, a reliable consumer feedback tool. The testing revealed that option B was significantly more appealing to users, outperforming the original image by a wide margin. This insight led to a strategic update of the listing's visuals, where we replaced the main product image with the new, more engaging version.
By focusing on a single element at a time during optimization—such as the main image—we were able to isolate the impact of this change on the listing's performance. This approach is essential when experimenting with conversion rate optimization (CRO), as it allows us to draw clear conclusions about what is driving improvements. If multiple elements (like title, bullet points, and images) were modified simultaneously, it would be challenging to determine which change was responsible for the positive results.
Boost in Conversion Rate
The results were immediate and impactful. Simply adding the product pills in the main image next to the product generated an increase in conversion rate. We observed a 307.14% increase in conversion rate after updating the main image based on A/B test results.
Key Takeaways
Launching the Boric Acid supplement successfully on Amazon required strategic advertising and data-driven decision-making. By testing different image variations, we determined the most effective visual to increase conversions. Our approach to combining ad campaigns with A/B testing ensured the product not only gained visibility but also converted at a higher rate than anticipated. This case study demonstrates the importance of testing, continuous optimization, and adaptation when launching a new product.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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