Amazon employs categories to classify its products. Categorizing your products is a crucial part of creating an Amazon listing. The category is utilized to guarantee that customers can easily locate your product when conducting searches on Amazon. Given that a significant number of product searches are initiated on Amazon and search is the primary method by which shoppers discover products, Amazon categories hold immense significance.
The beauty brand launched on Amazon in 2021. By April 2022, the client partnered with Bellavix to grow their business on the eCommerce platform.
Category Inconsistency
The client’s listings were placed under irrelevant or generic categories, making it difficult for customers to find them organically.
Category consistency and relevance
We dedicated a couple of weeks to familiarizing ourselves with the catalog and observing the distinctions among each listing. Subsequently, we ensured to add each listing in relevant categories.
Increase in Page Views and Sales
During the first month after the update, there was a significant increase of 48.57% in page views. This was followed by a further rise of 52.63% in the second month. By the sixth month, page views at the parental level had experienced a substantial surge of 118.75%
After the category update, there was a notable surge in page views. In the initial month after the update, there was a 16.84% uptick in page views, followed by a 23.62% rise in the second month. Six months later, we witnessed a significant 59.99% increase in page views at an account level.
Sales
As a result of an increase in page views, we noticed a corresponding boost in sales. At the upper level, there was a 64.70% rise in sales in the first month following the category update, and by the sixth month, sales had risen by 186.87%.
Implementing this approach also had a favorable effect on the overall sales of the account. In the first month following the update in the category, sales experienced a twofold increase and continued to grow. By the sixth month, sales had risen by a staggering 123.34%.
Sales experienced a considerable growth year after year. After collaborating with Bellavix for one year, this partner witnessed a staggering 2395.84% surge in sales compared to the initial timeframe.
Since collaborating with this particular partner, we have sustainably expanded their account. We have also effectively addressed and resolved all the obstacles that have arisen along the way. The beauty category is known for its intense competition. Still, by having a deep understanding of Amazon's recommended methods, understanding the specific requirements of the account, and implementing a well-planned structure and strategy, we have been able to attain remarkable achievements.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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