Our client operates within the Fitness and Sport sector, offering a distinctive solution for pilates enthusiasts. They have engineered a product that mirrors the efficacy of traditional pilates reformers without necessitating its ownership. This innovative solution is portable, lightweight, and substantially more cost-effective than purchasing a full-sized pilates reformer. Adding to their unique selling proposition, the brand has also developed a mobile application that provides comprehensive guidance for exercises.
Social media presence but without Amazon sales
The client has established a digital footprint and gained some recognition through social media platforms. Their ambition was to launch the product on Amazon and attain prominence within their category.
Research. Develop. Implement.
After a detailed understanding and assessment of the product, we formulated a strategy that was in perfect alignment with our client's objectives.
- We executed exhaustive keyword research and integrated all relevant keywords in the product listings and specific Pay-Per-Click (PPC) campaigns. Every product listing was optimized and accurately categorized to ensure visibility to the appropriate audience.
- We developed a new storefront to increase the product’s appeal and provide a user-friendly shopping experience. We devised a customized advertising strategy aimed at augmenting brand awareness among potential consumers in the target market.
- We implemented various promotional initiatives, including Brand Sponsored Product campaigns, Branded Sponsored Brand campaigns, and Category Sponsored Campaigns using major category keywords. Additionally, Product Targeting Campaigns were employed to dominate the category.
- To further enhance visibility and audience engagement, we launched Video Campaigns and utilized Demand Side Platform (DSP) campaigns for prospecting.
Increase in sales
1. Steady Growth in Sales Metrics: Through the implementation of a meticulously crafted strategy, we were not only able to drive a consistent growth in Total Sales but also manage balance between Advertising Cost of Sales (ACOS) and Total Advertising Cost of Sales (TACOS). This balance contributed to the efficiency and sustainability of our growth, ensuring that our profitability did not suffer as we expanded.
2. Top Competitive Positioning in Our Category: Our concerted efforts led to a remarkable achievement as we secured leading ranks among competitors within our category. By employing targeted marketing techniques and engaging content, we attained the 74th percentile in Awareness and elevated ourselves to the 84th percentile in Purchase. This success showcases our market presence and the effectiveness of our strategic positioning in resonating with consumers.
3. Triumph in Prime Day 2023: Following an exhaustive preparation phase that involved comprehensive market analysis, inventory readiness, and promotional planning, we executed a highly successful campaign for Prime Day 2023. The fruits of our labor were clearly manifested when we became the #1 Best Seller in our category post-event.
4. Over the first four-month of our collaborative engagement, we embarked on a transformative journey that not only propelled the Brand to the coveted #1 position within its category but also triggered an exponential surge in total sales, recording an astounding increase of +300%
These accomplishments reflect the synergy between our strategic initiatives and the Brand's unique value proposition, culminating in unparalleled growth and market dominance. The milestones achieved in this brief period signify our commitment to excellence, agility in execution, and the tailored marketing solutions that were instrumental in realizing these remarkable results.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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