Our client, a new brand in the Pet Supplies category on Amazon, embarked on their journey in February 2024. The brand was introduced with a unique and innovative product aimed at improving the lives of pets and their owners. Despite the promising product, the client had a limited budget and chose to focus on organic sales initially, delaying advertising investments until sales could justify the spending.
New Product Positioning
The primary challenge was to position the new product on the top-selling keywords, relying solely on organic reach during the first month. The goal was to achieve enough sales to support future advertising campaigns, ensuring a sustainable and scalable business model. This required meticulous planning and execution of SEO strategies to drive traffic and conversions without any initial advertising spend.
- $5,000 in organic sales during February 2024 (Launch Month)
- $137,000 in Sales Over Five Months
- Products ranking on the first page of several category keywords from the beginning of launch
Amazon SEO and the right Keyword Strategy
- Extensive Keyword Research:
- Conducted in-depth keyword research using tools like Helium 10 and Jungle Scout to identify high-volume, low-competition keywords relevant to the PETS category.
- Focused on long-tail keywords that are highly specific to the product to target a niche audience and reduce competition.
- Competitor Analysis:
- Analyzed top competitors' listings to understand their keyword strategies, pricing, and customer feedback.
- Identified gaps and opportunities in competitors' listings to differentiate our product and highlight unique selling points.
- Optimized Product Titles:
- Created SEO-friendly product titles incorporating primary keywords.
- Ensured titles were clear, concise, and included essential product features and benefits to attract and inform potential buyers.
- Enhanced Product Descriptions and Bullet Points:
- Wrote detailed and engaging product descriptions that included relevant keywords naturally.
- Crafted compelling bullet points that highlighted key features, benefits, and uses of the product, ensuring they were keyword-rich yet readable.
- Backend Keywords:
- Utilized the backend keyword fields to include additional relevant keywords not visible on the front end.
- Ensured all possible variations and misspellings of keywords were covered to maximize visibility.
- $5,000 in Sales in the First Month: Achieved solely through organic sales, demonstrating the effectiveness of our SEO and listing optimization strategies.
- $137,000 in Sales Over Five Months: As the product gained traction, the client saw significant growth in sales, with a total of $137,000 in sales during the first five months post-launch.
- Increasing Impressions, Traffic, and Conversions Month-over-Month (MoM): The optimized listings led to a consistent increase in impressions, driving more traffic to the product pages and resulting in higher conversion rates.
Conclusion
Our strategy not only positioned the product on top-selling keywords organically but also laid a strong foundation for sustainable growth. By the time the client was ready to invest in advertising, they already had a well-optimized listing with proven sales performance, ensuring that every advertising dollar spent would yield maximum returns. This case study highlights the importance of building SEO-optimized listings from the beginning and implementing a robust keyword strategy to drive organic sales on Amazon.
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