The brand joined BellaVix in mid-Q2 of 2022 with challenges around slow sales, loose variants in the product catalog, and poor advertising performance. The team was looking to improve overall sales while also improving the brand experience on Amazon.
Slow, stagnant sales as a result of a fragmented catalog and improper brand management
The team was struggling with managing their catalog, managing the advertising console, and optimizing the product listings for search. They worked with a freelancer in the past, and manage the catalog in-house.
split test different traffic and update the variations.
During Q3, we strategically aligned a few different trademarks and sub-brands under the seller account. We then aligned the catalog and storefront to the unified brand name on the account.
In conjunction with the brand alignment, the team successfully segmented the advertising audiences into branded vs generic audiences. We improved our ad structure and began focusing on split testing, starting with messaging that differentiated our products for new-to-brand consumers and focused on product upgrades for existing customers. We also focused on reducing wasted spending with optimizations and negative keywords.
We were able to leverage PPC tactics and Video to improve discovery. We updated the variations without removing the existing theme, which had a more cohesive and unified look to all of our listings.
Increase in sales
19.57% increase in sales compared to Q2, 2022 and 53.11% increase in sales compared to Q1, 2022
Sessions and pageviews increased by 30.53% compared to Q1 2022 and 33.03% compared to Q2 2022, (Q3 2022 vs Q1 2022 / Q2 2022.)
| Quarters | Page Views | Sessions |
| Q1 2022 | 26,953 | 21,554 |
| Q2 2022 | 26,447 | 20,408 |
| Q3 2022 | 35,183 | 27,999 |
| Q3 2021 | 30,902 | 23,518 |
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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