The client has chosen to sell journals and planners on the Amazon Seller Central Marketplace. Their launch on Amazon occurred in 2020. However, they expressed dissatisfaction with their sales, conversion rate, and brand recognition. As a result, they decided to partner with BellaVix in January 2023.
Increasing Sales with Niche Target Audience
When BellaVix was chosen as a partner, the client faced several obstacles, including a limited catalog, a niche target audience due to the unique nature of their products, and fluctuating demands due to seasonality. Additionally, they had to address the challenge of competitors offering lower-priced alternatives.
Enhancing Product Detail Page Optimization
- Enhance the performance of products through optimization efforts.
- Update of the content to make it more visually appealing, informative, and customer-friendly.
- Strategic optimization of advertising campaigns to drive more traffic, increase visibility, and increase brand awareness/consideration.
- Merging products with their parent listings leads to a significant boost in reviews and sales.
- Optimization efforts and combining products into Bundles resulted in an expanded catalog and overall improvements in account performance.
- Q1 was the best sales period ever, with increased units sold, page views, sessions, and an improved conversion rate.
- Products received an A+ Content, resulting in a noticeable increase in conversion rate during the weeks following the implementation of A+ Content updates.
- The updated storefront had a tangible impact, with a noticeable rise in page views, sessions, and the number of followers.
- Successfully enhanced brand consideration by allocating a modest budget for Upper Funnel ads, resulting in 2,576 new shoppers in January (8.81% increase) compared to December. In the first month of the partnership, the total number of shoppers was over 30k shoppers.
Sales Increase
Sales: 73% growth (Q1 2023 vs. Q1 2022) and an astounding 1,093% increase (Q1 2023 vs. Q1 2021)
The new bundle generated close to $10,000.00 in sales (10.5% of total Q1, 2023 sales) in the first quarter when it was launched.
Page Views (Q1 2023): Up 244% (vs. Q1 2022) and an impressive 515% increase (vs. Q1 2021).
Sessions (Q1 2023): Increased by 270% (vs. Q1 2022) and an extraordinary 531% rise (vs. Q1 2021).
Best-selling product: Achieved a record 30.5% conversion rate increase in Q1 2023, and its highest value since the 2021 launch.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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