The client has chosen to sell journals and planners on the Amazon Seller Central Marketplace. Their launch on Amazon occurred in 2020. However, they expressed dissatisfaction with their sales, conversion rate, and brand recognition. As a result, they decided to partner with BellaVix in April 2022.
Increasing Sales in Niche Target Audience
When BellaVix was chosen as a partner, the client faced several obstacles, including a limited catalog, a niche target audience due to the unique nature of their products, and fluctuating demands due to seasonality. Additionally, they had to address the challenge of competitors offering lower-priced alternatives.
Enhancing Product Detail Pages
- It all starts with optimization efforts, and we saw increased revenue from following our processes.
- However, the optimization efforts can only do so much with a limited catalog (1 journal, 2 variations).
- The client did not want to expand their Amazon catalog by adding physical products to manage inventory or Amazon warehouse.
- We decided to leverage any and all Amazon features and offers we can take, including Amazon Virtual Bundles.
Units Ordered
- Units ordered increased by 44%, while ordered product sales increased by almost 40% in total sales.
- Of course, not all of the increase is due to Virtual Bundles, but we can attribute their effect on the sales as well. See below.
Bundles
Virtual Bundle sales actually made up almost 12% of the total sales generated in the same date period: Nov 2022 - Sep 2023
In 2023 alone (Jan- Sep 2023), the Bundle share of total sales was 12.8%
By bundling the 2 products together, we created an attractive and appealing offer for potential buyers, increasing shopper consideration and raising brand awareness.
New to Brand customers kept increasing over time
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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