A beauty brand was making around $10,000 in sales, lacking focus on SEO and keyword research. Recognizing this untapped potential, the brand representatives reached out to us in Q1. In response, we quickly adopted holistic strategies to enhance product pages, boost SEO performance, and conduct targeted keyword research. The outcome? A remarkable increase in sales, highlighting the effectiveness of our SEO efforts.
Search Engine Optimization is an important factor that contributes to the enhanced visibility and efficiency of product pages meant for Amazon. Potential consumers often use keywords and phrases when they look for products. These keywords should be applied to your product page through effective SEO so that it will more likely appear in search results. This heightened exposure not only drives more traffic to your product page but also increases the likelihood of clicking on and purchasing it. It is all about being findable, gaining advantage over similar products and increasing sales. In today’s competitive Amazon marketplace, having solid SEO practices implemented on your product pages is a smart move to build up an online presence and reach more customers through it.
Beauty brands on Amazon are highly competitive and often opt for more generic formulas to keep their products affordable. The beauty category is expansive, making it challenging to distinguish oneself. The specific challenge for our brand was to boost organic sales and visibility on Amazon. Our audit identified certain issues that were impeding the organic growth of the product listings on the platform, particularly in terms of SEO.
SEO and Content Optimization
The challenge for the brand was to enhance its organic sales and visibility on Amazon. We initiated SEO and content optimization efforts in March, and as depicted in the chart below, sales experienced an almost immediate surge. This boost not only contributed to increased revenue but also amplified the overall visibility of the brand.
Growth in Orders
Order volumes experienced a significant boost. While the strategic inclusion of valuable keywords increased visibility, our focus extended to high-quality content designed to drive conversions. In the beauty category, clarity and informativeness are crucial, influencing conversions and sales.
Sessions Growth
Sessions were attributed to improved visibility achieved by incorporating SEO and strategically selecting keywords in the backend.
YoY Performance
Our hard work paid off when we witnessed a significant increase in sales, a remarkable 279% increase. We optimized the pages, added important keywords in the backend, included valuable details in the title and bullets, and enhanced the product pages through A+ and Brand Story features. As an agency, we made a conscious decision to leverage all available tools to boost the visibility and conversion of this brand, constantly exploring ways to enhance its performance.
Page views were pivotal to the success of this brand. As shown below, the increase in sessions and pageviews is extraordinary, resulting in exceptional performance in sales and conversion.
The Key to Success:
- Extensive Keyword Research: We began our success journey by conducting extensive keyword research. We searched for terms to utilize in both the content and backend, carefully selecting high-value ones to increase visibility.
- Creating Engaging Content: We carefully included these keywords in the text of product pages, ensuring that the content was excellent, designed not only for visibility but also to encourage conversions.
- Wise Backend Adjustments:Back end keywords or search terms in the backend are crucial; Amazon indexes these keywords the same as those in the content. Therefore, selecting them carefully will help us achieve success. We make sure all listings always have the latest valuable keywords in the backend.
- Enhancing Visual Appeal: Ensuring the entire page looks impressive is crucial. Use informative images, high-quality photos, and take advantage of tools like A+ pages and brand story to enhance sales and performance.
This well-rounded approach, covering content, backend, and visuals, guarantees a holistic method to boost your product pages for overall success
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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