Split Testing Titles for an Outdoor Equipment Brand

• Trial 2 different pieces of content - if the content is too similar, the results might be inconclusive.
• Run the split testing for as long as possible - early results can be very promising, but they can also be misleading.
• Don’t check the data too often during this time, as you may be disappointed early on, or come to the wrong conclusion on what works and what doesn’t.

Don’t be afraid to experiment, but when you do keep in mind that it’s always best to measure the performance of one metric at a time. Otherwise, the results cannot be conclusive and you will be left wondering which of the changes you made led to the best results. Additionally, when you run split testing, it’s recommended to do it for as long as possible, again, to verify the data accuracy.

Alternatively, if you are looking for faster results you can use the latest Helium 10 feature called Audience. All you need to do is create a custom poll, and instead of waiting for 7 or 30 days, this tool gives detailed market feedback in less than one hour, allowing you to make quick and effective changes.