When big sales events like Black Friday or Prime Day roll around, the competition can get pretty intense. One thing that can make a huge difference in your sales is making sure your website price matches the price on marketplaces like Amazon. Shoppers are quick to spot price differences, and even a small mismatch can lead to frustration or a lost sale. In this case study, we'll take a closer look at how aligning your prices across platforms builds trust with customers and boosts your chances of winning the Buy Box, which is key to getting noticed during these high-traffic events.
Winning the Buy Box is a game-changer when it comes to making sales during big events, as it’s the main way shoppers choose which seller to buy from. A little price tweaking at the right time can be all it takes to get your product front and center. In this case study, we'll share real examples of businesses that fine-tuned their pricing strategies to stay competitive, ensuring they matched market expectations and were primed to win the Buy Box. By staying on top of price adjustments and making sure everything lines up across all platforms, these companies were able to see a big boost in sales and visibility when it mattered most.
This clothing brand embarked on its journey on Amazon in 2018. In January 2022, the client collaborated with Bellavix to expand their presence on the eCommerce platform.
A sudden decrease in sales
The challenge during major sales events like Black Friday or Prime Day is staying competitive by ensuring your website price matches the price on marketplaces like Amazon. A small price mismatch can lead to lost sales or missed opportunities, and winning the Buy Box is crucial for visibility and conversions.
Increasing Sales
We observed a significant decline in sales and conducted a thorough analysis to identify the underlying causes. Our investigation revealed that the price on our partner’s website was lower, coupled with ongoing promotions. This impacted our Buy Box placement across multiple listings and diverted traffic away from our Amazon store, leading to a reduction in sales. In response, we swiftly aligned our Amazon promotions with those on our website and adjusted our advertising strategy to regain visibility and drive conversions.
Following the implementation of a targeted promotions strategy and aligning the website pricing with the promotional offers, we observed a remarkable 80.53% surge in daily sales during the event period. This significant boost in sales demonstrates the effectiveness of our approach in capturing customer interest and driving conversions. Notably, the positive momentum carried forward even after the event concluded, with daily sales maintaining an impressive 31.40% increase compared to the pre-event baseline. This sustained growth underscores the long-term impact of strategic pricing and promotions in enhancing customer engagement and fostering brand loyalty.
We experienced a similar positive impact on traffic, as page views surged by an impressive 56.33% during the event period. This substantial increase highlights the success of our strategies in driving user engagement and attracting visitors to our detail pages. Even after the event ended, the upward trend in traffic persisted, with daily page views sustaining a robust 27.39% increase compared to the pre-event levels. This consistent growth reflects the effectiveness of our initiatives in maintaining audience interest and reinforcing the overall visibility of our platform.
Conclusion
Aligning website pricing with Amazon and leveraging strategic promotions has proven to be highly effective in driving sales and traffic. During the event, we saw an 80.53% increase in daily sales and a 56.33% boost in page views, demonstrating the direct correlation between competitive pricing, compelling promotions, and customer engagement. The sustained growth following the event, with daily sales up by 31.40% and page views rising by 27.39%, highlights the long-term value of this strategy. Crucially, winning the Amazon Buy Box by matching website pricing maximizes visibility and increases the likelihood of attracting more customers and securing higher conversion rates. This reinforces the importance of a cohesive pricing strategy that spans both your website and Amazon platform to ensure continued success and growth in an increasingly competitive market.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
Keep Up with Amazon and Walmart Seller News
One place where we can find all of the most updated information on everything Amazon and Walmart.
Sign up for our newsletter to keep up with the news and updates in the industry.
Need competitive insights or to catch the pulse on the market?
Submit an inquiry to connect with the BellaVix team today!