The Power of Amazon Listing Optimization Leading to a 136% Increase in Sales

We successfully conducted competitor research which helped us to see the position of the brand. First, we set and implemented a new pricing strategy. We improved the front and backend experience on Amazon by properly setting up listing attributes as well as optimizing the copy. We also aligned the correct parent/child relationships to the catalog to ensure all products in a grouping are matched. 

Regarding advertising, the team identified the campaigns and targeting types that work well for the brand. They identified the good performing terms/audiences on which we created a focused advertising strategy. In the strategy they included brand protection campaigns which allowed us to; protect our branded terms as well as our product catalog and cross-sell and upsell; added keyword targeting campaigns which helped us gain more visibility for the key search terms and increase traffic coming into our listings, and created Sponsored Brand campaigns to drive traffic to the brand storefront.