Amazon & Walmart News, Updates, & Strategies

Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences anywhere they spend their time. Amazon DSP is a demand-side platform ...

  In the fast-paced world of eCommerce, staying ahead requires innovation and strategic approaches. This article explores how Amazon's Demand-Side Platform (DSP) can help brands target the right audience, boost ...

First! What Are The Main Differences Between Amazon DSP and Amazon PPC? Before we discuss when to use one over the other, I think it's crucial that we're all on ...

  In the Amazon competitive landscape, PPC dayparting is a powerful tool that helps to become more efficient in advertising campaigns. What is Dayparting?  It is a strategy that helps ...

In this episode, John shares invaluable insights into the importance of diversifying advertising strategies for Amazon and eCommerce brands. His deep expertise in navigating paid ads, along with his practical ...

  The customer journey is a funnel. At the top, you’ve got people without the need to buy your products. As they move down the funnel, they get informed, considering ...

  As an Amazon seller, standing out in a crowded marketplace can be challenging. One of the most effective, yet underutilized strategies for driving traffic and conversions is video content. ...

In this exciting episode, we talk with Tyler Gregg, the VP of Strategic Initiatives at Ampd. Tyler loves helping brands grow by using Google Ads. He has lots of experience ...

As the post-Prime Day event period comes to an end, many Amazon sellers notice a decline in sales. This period should not be seen negatively but rather as an opportunity ...