Amazon & Walmart News, Updates, & Strategies

    How to Structure Your Amazon Advertising Account for Success The subject of Amazon ads account structure is a hot topic that is fiercely debated among advertising professionals. What ...

  Amazon Brand Category Benchmark and Search Term Impression Share Reports We are witnessing that Amazon is continually trying to improve the advertising platform and available reports to advertisers. Amazon ...

  As Amazon’s customers, we’ve all seen these weird listings: a bunch of misleading images, confusing descriptions, or the item is out of stock - everything to make the shopping ...

  Preparing for Q4: Amazon Video Ads hero-amazon-video-ads-online-marketing Video helps shoppers understand a product’s benefits without having to take additional action. Traditionally, most consumer education on Amazon takes place on ...

  When formulating an advertising strategy on Amazon, it's essential to understand the three primary outcomes. Depending on our advertising goals, we will Expand, Optimize, or use a Hybrid approach ...

  Sponsored Brand video is the most recent ad type that displays more prominently in search results than traditional Sponsored Brand ads. It was originally rolled out through a beta ...

  Amazon Display (DSP) Strategies Before we dive into programmatic strategies that you can use on the self-service platform, It’s important to understand the basics of the Amazon’s Display (DSP) ...

  Whether you're a new seller or you've been selling on Amazon for a long time, the consensus is that you need external software, or a full-service Amazon Agency with ...

Amazon Demand-side Platform (DSP) is a Display Advertising Platform that allows us to programmatically reach relevant audiences on Amazon sites and apps as well as publishing partners on third-party exchanges. ...