Amazon & Walmart News, Updates, & Strategies

  Understanding Amazon's Brand Catalog Manager Feature Drive traffic, increase sales and build brand loyalty with Amazon’s new Brand Catalog Manager tool. In 2021, over 2.14 billion people worldwide are ...

    Amazon Storefronts and How to Start Your Own -With Examples As you know, Amazon offers millions of products, and for that very reason, you must be creative and ...

    How to Structure Your Amazon Advertising Account for Success The subject of Amazon ads account structure is a hot topic that is fiercely debated among advertising professionals. What ...

  Amazon Brand Category Benchmark and Search Term Impression Share Reports We are witnessing that Amazon is continually trying to improve the advertising platform and available reports to advertisers. Amazon ...

  As Amazon’s customers, we’ve all seen these weird listings: a bunch of misleading images, confusing descriptions, or the item is out of stock - everything to make the shopping ...

  Preparing for Q4: Amazon Video Ads hero-amazon-video-ads-online-marketing Video helps shoppers understand a product’s benefits without having to take additional action. Traditionally, most consumer education on Amazon takes place on ...

  When formulating an advertising strategy on Amazon, it's essential to understand the three primary outcomes. Depending on our advertising goals, we will Expand, Optimize, or use a Hybrid approach ...

  Sponsored Brand video is the most recent ad type that displays more prominently in search results than traditional Sponsored Brand ads. It was originally rolled out through a beta ...

  Amazon Display (DSP) Strategies Before we dive into programmatic strategies that you can use on the self-service platform, It’s important to understand the basics of the Amazon’s Display (DSP) ...