Amazon & Walmart News, Updates, & Strategies

  Updated Custom Image Requirements for Amazon Sponsored Brands Amazon has announced changes to the Sponsored Brands campaigns, particularly affecting the product collection ad format. From January 31, 2024, onwards, ...

  Brand awareness comes as a first step in the funnel of the customer journey. Before your brand earns a reputation and starts growing, customers need to become aware of ...

Exploring Amazon's Dynamic Bidding Strategies When discussing Dynamic Bidding Strategies, marketers refer to the various bidding options Amazon provides when launching Sponsored Product campaigns. These campaigns can be either automatic ...

First: Why Sell on Amazon? Launching a new product on Amazon offers numerous advantages for sellers. Amazon marketplaces reach over 300 million active customers, meaning a vast audience for your ...

Advertising Strategies to influence SEO In order to grow an online business, it is important to have a well-defined and well-built social media presence. Having such a presence requires effort ...

  Buyer behavior undergoes a significant transformation that takes place not only before but also after the holiday season. Therefore, sellers must adjust their approach during the holiday period at ...

  Brands always seek effective ways to reach their target audience and drive conversions. Amazon Marketing Cloud (AMC) and Amazon Demand Side Platform (DSP) are excellent tools that help brands ...

  Amazon Advertising is essential for businesses looking to boost their sales and increase their return on investment (ROI). With millions of shoppers visiting the platform daily, Amazon advertising provides ...

  Amazon bulk operations are just the tool you need when you are managing a number of campaigns with various product SKUs. With Amazon Bulk Operations you are able to ...