Amazon & Walmart News, Updates, & Strategies

If we consider the buyer’s journey a road, advertising is our GPS, guiding customers from awareness to their final destinations: purchase and loyalty. If used the right way, the journey ...

  New Feature to Update Product Dimensions and Weights for Accurate Amazon Return Labels Amazon now allows seller-fulfilled network users to update product dimensions and weights for prepaid return labels. ...

  Amazon DSP is a demand-side platform that allows you to programmatically buy ads to reach new and existing audiences anywhere they spend their time. Amazon DSP is a demand-side ...

  In the fast-paced world of eCommerce, staying ahead requires innovation and strategic approaches. This article explores how Amazon's Demand-Side Platform (DSP) can help brands target the right audience, boost ...

First! What Are The Main Differences Between Amazon DSP and Amazon PPC? Before we discuss when to use one over the other, I think it's crucial that we're all on ...

  As an Amazon seller, standing out in a crowded marketplace can be challenging. One of the most effective, yet underutilized strategies for driving traffic and conversions is video content. ...

If anything, Amazon sellers are people who adapt to different scenarios. How else can you maintain your relevancy on Amazon other than by constantly optimizing your listings? And keeping storage ...

  Brand awareness comes as a first step in the funnel of the customer journey. Before your brand earns a reputation and starts growing, customers need to become aware of ...

First: Why Sell on Amazon? Launching a new product on Amazon offers numerous advantages for sellers. Amazon marketplaces reach over 300 million active customers, meaning a vast audience for your ...