Amazon PPC Archives - Boutique Amazon Marketing Agency

Amazon & Walmart News, Updates, & Strategies

Amazon PPC Audit: Key Steps to Improve Ad Performance and Reduce ACoS

Performing an Amazon account optimization is very important to understand and improve its performance. The following guide will provide some valuable insights and strategies for the areas that are performing ...
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Why Amazon’s CPC Costs Are Rising—And How Sellers Can Fight Back

All You Need to Know About the Amazon CPC Increase
Amazon's CPC advertising has experienced unseen increases over the last few years. As a seller, you must know: the competition in the marketplace has been heating up, so visibility is ...
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Keep Up With Amazon & Walmart Seller News – 01.28.2025

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Updated Packaging Requirements for Sharp Products: Key Changes Effective April 14, 2025 Effective April 14, 2025, Amazon is updating its packaging requirements for sharp products and will no longer offer ...
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Why Most Amazon Supplement Sellers Fail – And How You Can Succeed with PPC

Why Most Amazon Supplement Sellers Fail – And How You Can Succeed with PPC
Selling health supplements on Amazon is full of opportunity, but let’s be real – it’s also challenging. With more people prioritizing wellness, competition in this space is heating up. If ...
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Keep Up With Amazon & Walmart Seller News – 01.21.2025

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  Prime Try Before You Buy Ends January 31, 2025 Amazon is shutting down its "Prime Try Before You Buy" program, which allowed Prime members to try on apparel at ...
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Amazon Predictions: What Sellers Can Expect in 2025

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As we look toward 2025, the eCommerce landscape is set to evolve in exciting and transformative ways. Our team has analyzed trends, market behavior, and technological advancements to predict the ...
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Strategies for Advertising on Amazon: A Funnel-Based Approach Explained

Strategies for Advertising on Amazon: A Funnel-Based Approach Explained
If we consider the buyer’s journey a road, advertising is our GPS, guiding customers from awareness to their final destinations: purchase and loyalty. If used the right way, the journey ...
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How Amazon Brand Analytics Can Help You Boost Sales

How Amazon Brand Analytics Can Help You Boost Sales
Understanding customer behavior and trends is key to staying ahead of the competitors. Amazon Brand Analytics (ABA) offers insights, from keyword research to demographic data, which can be leveraged to ...
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How to Fix Underperforming Amazon Ad Campaigns and Boost Sales

How to Fix Underperforming Amazon Ad Campaigns and Boost Sales
  Amazon advertising offers endless opportunities, but there's no one-size-fits-all solution. Every market, niche, and product is unique. To succeed, you need to apply universal best practices that help you ...
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