Amazon PPC Archives - Boutique Amazon Marketing Agency

Amazon & Walmart News, Updates, & Strategies

Strategies for Advertising on Amazon: A Funnel-Based Approach Explained

Strategies for Advertising on Amazon: A Funnel-Based Approach Explained
If we consider the buyer’s journey a road, advertising is our GPS, guiding customers from awareness to their final destinations: purchase and loyalty. If used the right way, the journey ...
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How Amazon Brand Analytics Can Help You Boost Sales

Understanding customer behavior and trends is key to staying ahead of the competitors. Amazon Brand Analytics (ABA) offers insights, from keyword research to demographic data, which can be leveraged to ...
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How to Fix Underperforming Amazon Ad Campaigns and Boost Sales

Amazon advertising offers endless opportunities, but there's no one-size-fits-all solution. Every market, niche, and product is unique. To succeed, you need to apply universal best practices that help you reach ...
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What is an Amazon ASIN and Why Is It Important for Sellers?

What is an Amazon ASIN and Why Is It Important for Sellers
  In the vast and ever-expanding realm of e-commerce, Amazon stands as a titan, offering a staggering array of nearly 350 million products to its customers worldwide. This immense catalog, ...
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Keep Up With Amazon & Walmart Seller News – 11.13.2024

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  New Feature to Update Product Dimensions and Weights for Accurate Amazon Return Labels Amazon now allows seller-fulfilled network users to update product dimensions and weights for prepaid return labels. ...
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Keep Up With Amazon & Walmart Seller News – 11.06.2024

Keep Up With Amazon & Walmart Seller News
Amazon's Robotics Revolution: Boosting Fulfillment Efficiency and Setting New Standards for eCommerce Sellers Amazon’s latest fulfillment center in Shreveport, Louisiana, showcases the company’s investment in advanced AI-powered robotics, including Proteus, ...
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7 Actionable Tips for Improving Amazon PPC Performance

Managing Amazon PPC campaigns effectively requires more than just setting up ads—it's about continuously optimizing and improving performance. In this article, I’m sharing actionable tips to help you get the ...
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Top Amazon Keyword Research Tools for Sellers

Top Amazon Keyword Research Tools for Sellers
  Understanding the top Amazon keyword research tools is a game-changer for anyone looking to boost sales and make their products stand out on Amazon. In a platform where the ...
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What to Do When Your Amazon Sales Are Down

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In 2022, US customers ranked Amazon as the most trusted retailer, and more than 60% of sales are from independent sellers. On average, 8,600 units are sold per minute.  As ...
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