Amazon & Walmart News, Updates, & Strategies

  In the fast-paced world of eCommerce, staying ahead requires innovation and strategic approaches. This article explores how Amazon's Demand-Side Platform (DSP) can help brands target the right audience, boost ...

First! What Are The Main Differences Between Amazon DSP and Amazon PPC? Before we discuss when to use one over the other, I think it's crucial that we're all on ...

  In the Amazon competitive landscape, PPC dayparting is a powerful tool that helps to become more efficient in advertising campaigns. What is Dayparting?  It is a strategy that helps ...

Social Shopping Surge: Amazon's Partnerships with TikTok Amazon has formed new partnerships with TikTok and Pinterest, allowing users to purchase Amazon products directly within these social media platforms. This move ...

  As an Amazon seller, standing out in a crowded marketplace can be challenging. One of the most effective, yet underutilized strategies for driving traffic and conversions is video content. ...

A holistic marketplace marketing strategy takes a diversified and data-driven approach that can be applied to several marketing strategies. It is especially effective for Amazon and Walmart campaigns. To build ...

As the post-Prime Day event period comes to an end, many Amazon sellers notice a decline in sales. This period should not be seen negatively but rather as an opportunity ...

In this episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Manuela Castano, an expert with extensive experience in the retail industry implementing successful marketing strategies on ...

Knowing Your Rivals 🤼‍♂️ In the evolving Amazon marketplace, understanding your competitors is not just a smart move; it's a must. This process, referred to as Competitive Analysis, entails gathering ...