Amazon & Walmart News, Updates, & Strategies

A holistic marketplace marketing strategy takes a diversified and data-driven approach that can be applied to several marketing strategies. It is especially effective for Amazon and Walmart campaigns. To build ...

As the post-Prime Day event period comes to an end, many Amazon sellers notice a decline in sales. This period should not be seen negatively but rather as an opportunity ...

In this episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Manuela Castano, an expert with extensive experience in the retail industry implementing successful marketing strategies on ...

Knowing Your Rivals 🤼‍♂️ In the evolving Amazon marketplace, understanding your competitors is not just a smart move; it's a must. This process, referred to as Competitive Analysis, entails gathering ...

In the dynamic landscape of eCommerce, conquering the Amazon marketplace has become an art - especially for sellers in the supplement category. As the demand for wellness products is surging, ...

With the growing prevalence of internet access and extensive digital interconnectivity, online sales are emerging as a significant source of revenue for the beauty and personal care sector. In the ...

Exploring Amazon's Dynamic Bidding Strategies When discussing Dynamic Bidding Strategies, marketers refer to the various bidding options Amazon provides when launching Sponsored Product campaigns. These campaigns can be either automatic ...

First: Why Sell on Amazon? Launching a new product on Amazon offers numerous advantages for sellers. Amazon marketplaces reach over 300 million active customers, meaning a vast audience for your ...

  Buyer behavior undergoes a significant transformation that takes place not only before but also after the holiday season. Therefore, sellers must adjust their approach during the holiday period at ...