Amazon & Walmart News, Updates, & Strategies

    How to Structure Your Amazon Advertising Account for Success The subject of Amazon ads account structure is a hot topic that is fiercely debated among advertising professionals. What ...

  Amazon Brand Category Benchmark and Search Term Impression Share Reports We are witnessing that Amazon is continually trying to improve the advertising platform and available reports to advertisers. Amazon ...

  As Amazon’s customers, we’ve all seen these weird listings: a bunch of misleading images, confusing descriptions, or the item is out of stock - everything to make the shopping ...

  When formulating an advertising strategy on Amazon, it's essential to understand the three primary outcomes. Depending on our advertising goals, we will Expand, Optimize, or use a Hybrid approach ...

  Amazon Display (DSP) Strategies Before we dive into programmatic strategies that you can use on the self-service platform, It’s important to understand the basics of the Amazon’s Display (DSP) ...

  Whether you're a new seller or you've been selling on Amazon for a long time, the consensus is that you need external software, or a full-service Amazon Agency with ...

  Amazon provides the sellers on their platform with a lot of great reporting options which enables sellers to track and measure their sales and growth. Understanding these reports is ...