Amazon & Walmart News, Updates, & Strategies

  Amazon Advertising Success Story: Seller Central Sports & Outdoor Products Background The brand is selling Sports & Outdoor equipment on Amazon through Seller Central. They launched in July 2019. ...

  Amazon Advertising 101: Understanding Keywords A high percentage of Amazon customers shop using only the search box. They type in keywords that describe the products they are interested in ...

Amazon PPC: The KPIs You Should Check to Build Your Brand Strategically The ultimate goal of every Amazon seller is to achieve brand growth. It’s an ongoing,  long-term goal that ...

    How to Structure Your Amazon Advertising Account for Success The subject of Amazon ads account structure is a hot topic that is fiercely debated among advertising professionals. What ...

  Amazon Brand Category Benchmark and Search Term Impression Share Reports We are witnessing that Amazon is continually trying to improve the advertising platform and available reports to advertisers. Amazon ...

  As Amazon’s customers, we’ve all seen these weird listings: a bunch of misleading images, confusing descriptions, or the item is out of stock - everything to make the shopping ...

  When formulating an advertising strategy on Amazon, it's essential to understand the three primary outcomes. Depending on our advertising goals, we will Expand, Optimize, or use a Hybrid approach ...

  Amazon Display (DSP) Strategies Before we dive into programmatic strategies that you can use on the self-service platform, It’s important to understand the basics of the Amazon’s Display (DSP) ...

  Whether you're a new seller or you've been selling on Amazon for a long time, the consensus is that you need external software, or a full-service Amazon Agency with ...