Amazon & Walmart News, Updates, & Strategies

What's the difference between Seller and Vendor in the Amazon universe? This is a common question when figuring out where to start on the Amazon marketplace. Here's all the information ...

The Amazon bid management process can get quite overwhelming. If you are managing several accounts or have hundreds of active PPC campaigns, then you might want to switch to bid ...

Amazon Prime Day is one of the busiest online shopping holidays, and it's an excellent opportunity for sellers to increase sales and acquire new-to-brand shoppers. Preparing for a Prime day ...

The last two years were challenging in more than one way. For e-commerce meant rapid growth and opportunities that needed to be grasped, especially at platforms such as Amazon. In ...

Before getting into the topic of DSP, we should have a little bit of understanding of programmatic advertising. Programmatic advertising is gaining momentum worldwide, and it is a must for ...

The e-commerce industry has certainly taken off in the past decade. With that being said, platforms such as Amazon have been pretty popular for buyers and sellers alike. At BellaVix, ...

Case Study: PPC Campaigns with Listing Optimization Background:  This client is selling in the OTC Medication category. They started selling on Seller Central in 2018 and partnered with BellaVix in ...

  A Guide to Amazon Keyword Match Types  Amazon is a giant shopping search engine, with an algorithm that shows the most relevant search results to Amazon shoppers based on ...

Nomenclature: Naming Your Amazon Advertising Campaigns  Consistency is key when naming your advertising campaigns. Having a well-considered process and naming convention from the very beginning keeps your advertising accounts structured ...