Programmatic Advertising Archives - Boutique Amazon Marketing Agency

Amazon & Walmart News, Updates, & Strategies

What is Amazon Display (DSP) Ads & When Should You Consider Using It

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  In the fast-paced world of eCommerce, staying ahead requires innovation and strategic approaches. This article explores how Amazon's Demand-Side Platform (DSP) can help brands target the right audience, boost ...
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When To Use DSP vs. PPC: What’s The Best Choice And Why

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First! What Are The Main Differences Between Amazon DSP and Amazon PPC? Before we discuss when to use one over the other, I think it's crucial that we're all on ...
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Selling on Giants Podcast: Diversifying Your Advertising Strategy for Amazon and eCommerce Brands with John Horn

Selling on Giants Podcast: Diversifying Your Advertising Strategy for Amazon and eCommerce Brands with John Horn
In this episode, John shares invaluable insights into the importance of diversifying advertising strategies for Amazon and eCommerce brands. His deep expertise in navigating paid ads, along with his practical ...
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How Can Amazon Sellers Use Video Marketing to Increase Sales?

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  As an Amazon seller, standing out in a crowded marketplace can be challenging. One of the most effective, yet underutilized strategies for driving traffic and conversions is video content. ...
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BellaVix Amazon Predictions: What Sellers Can Expect in 2024

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  In 2024, Amazon is poised for a transformative shift, strategically integrating social media into its eCommerce ecosystem. Amazon will aim to redefine the shopping experience, incorporating one or more ...
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Amazon Advertising and Thursday Night Football: Revolutionizing Brand Success

Amazon Advertising and Thursday Night Football: Revolutionizing Brand Success
https://nypost.com/article/how-to-watch-nfl-thursday-night-football-on-amazon-prime/ In the fast-paced realm of digital advertising, Amazon has taken the lead with groundbreaking enhancements to its advertising suite. Amazon's exclusive rights to Thursday Night Football (TNF) have not ...
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Mastering Walmart Listings: Effective Optimization and Keyword Research Techniques

Mastering Walmart Listings Effective Optimization and Keyword Research Techniques
Walmart is the second largest eCommerce marketplace in the US. Online sellers should be present and use the platform in their marketing efforts. Walmart's digital marketplace is, therefore, a platform ...
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Boost Your Brand’s Visibility on Amazon: A Comprehensive Guide to Maximizing Your Online Presence

Boost Your Brand's Visibility on Amazon A Comprehensive Guide to Maximizing Your Online Presence
  In today's digital age, having a solid online presence is crucial for any business looking to succeed. And regarding eCommerce, few platforms are as important as Amazon. With millions ...
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A Comprehensive Guide to All Ad Types in the Amazon DSP Platform

A Comprehensive Guide to All Ad Types in the Amazon DSP Platform
    Advertising on the Amazon DSP platform is a great way to get your product or service in front of the right people. With Amazon DSP, you can reach ...
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