Amazon & Walmart News, Updates, & Strategies

  Engage repeat customers with the new email marketing feature Amazon has launched the new Brand Tailored Audiences feature in the Manage Your Customer Engagement tool, so you can now ...

New guide: Sponsored Brands Video Analytics Guide The guide provides information on analyzing ad performance for Amazon Ads Sponsored Brands video ad format. It explains the available reporting options, including ...

  Three new product listing attributes required in June Starting June 6, 2023, new product listings for certain product types must include color name, size name, or product description attributes. ...

  Updated guidance on returns and refunds Amazon has updated it’s FAQs to provide guidance on returns and refunds with answers to some of the seller's most commonly asked questions. ...

    Improve your B2B Performance With Insights and Personalized Recommendations Amazon launched a new widget Amazon Business Performance Summary in B2B Central that allows you to see personalized insights ...

  Sellers Who Use FBA Donations Now Have Access to Donation Certificates Inventory donated through the FBA Donations program in 2022 now has access to a donation certificate that reports ...

      It’s Time to Prepare for Prime Day 2023 Amazon has announced that sellers should create deals by April 28, 2023, to participate in the Prime Day sale. ...

  Amazon Briefing: As the Economics Get More Difficult, Agencies Are Marketing Profitability Over Sales As fees for both first-party and third-party sellers on Amazon continue to rise, agencies are ...

  Free Shipping Increases Sales 12.4% Say Amazon Amazon are encouraging retailers to offer free shipping as they say it leads to a significant increase to sell through rates, even ...