In social media and eCommerce, having a high-quality marketing strategy is one of the most important aspects to consider when attracting new customers to your brand. Promotional videos are one of the most effective tools to do precisely that! In this article, we’ll cover the basics of making one while diving into some tips and tricks to help you reach higher quality and save time.

The Basics of a Promo Video

A promotional video is a video that advertises products or services. In this case, we’ll explore how they reach their full potential when advertising a specific event, product, or initiative. When created with that particular objective in mind, promo videos need to follow specific rules that help capture the viewer’s attention. For example, if you were organizing a music festival, your promo video should showcase the lineup, atmosphere, and overall experience to attract your audience, in this case, music lovers.

Why use product videos on your Amazon listing

Product videos play a vital role in consumer decision-making. Videos allow for a richer and more comprehensive view of your product, giving customers a better understanding of its features, usage, and benefits. 

Pros of Using Product Videos on Amazon Listings:

• While the primary function of videos is for potential customers, it’s also worth noting that Amazon’s search algorithm favors listings with richer content, including videos. This could potentially increase your product’s visibility.
• Videos are more engaging than static images and text, meaning viewers are more likely to spend more time on your listing.
• A well-made video can prove a product’s legitimacy, helping build trust with potential buyers and avoid negative reviews.
• Videos can better explain complex products or highlight specific features that may be hard to convey with just text or photos.
• Customers who clearly understand what they’re buying are less likely to return the product due to unmet expectations.
• Having a video can set your listing apart from competitors. While product videos are becoming more popular, not every seller utilizes them. 
• Once created, product videos can be used across multiple platforms, not just Amazon. They can be shared on social media, your website, or paid advertising campaigns.

Making an Excellent Promo Video

There is a world of difference between a good promo video and a mediocre one. Incorporating product videos into your Amazon listing requires time, effort, and money, especially if hiring a professional video editor. However, their benefits in enhancing the shopper’s experience and potentially boosting sales often justify the investment. You’ll want to follow these key steps to reach a higher quality.

Plannification

If you’re creating your promo video, take the time to determine the precise message you want to convey. Ask yourself the basic, meaningful questions: What am I selling? To who? How do I make it attractive to the audience? What is my product’s Unique Selling Proposition (USP)?  Add more details to your promo video as you develop the creative approach.  If you’re hiring a promo video creator, communicate clearly and extensively with them. Engage collaboratively, exchanging ideas and feedback to ensure you’re aligned. The aim is to confidently reach the shoot day, knowing that your promo video creator is fully aware of what they’re making.

Production

When producing a promo video, make sure to shoot with various aspect ratios in mind. Sometimes, what looks good horizontally or in a 16:9 ratio won’t translate neatly to a vertical 4:5 ratio, and you’ll often want to adapt your video to different formats in social media. For example, if you shot your promo video in a vertical format, you can cut and upload it to your brand’s Instagram stories.

Promotion

Your promo video is ready to go! You have a diverse number of channels where it can be shared. If you follow the production step, then you’ll have no problem adapting and sharing your promo video on all your social media feeds. Uploading the promo video to your website or blog will also help your promotion. Paid ads may bring in new customers while retaining subscribers by reminding them of your promotion.

Best practices for Amazon promo videos

Creating a product video aimed at eCommerce platforms like Amazon demands a strategic blend of specific knowledge and high-quality video production. Here’s a guide on best practices for creating Amazon promo videos: Aim for a short video length. A good product video should last up to 1-2 minutes. For advertising, it will need to be 15s and/or 30s. You’ll want to provide valuable information without losing the viewer’s attention. This means you’ll have to produce good video and audio quality. Use a tripod to stabilize shots, invest in good lighting, and ensure clear audio. Hire a professional if necessary. Clear, high-definition visuals can increase the click-through rate (CTR), as customers are more likely to engage with visually appealing content. Creating a narrative is important, too. Your product video should focus on the customer’s needs and show your product as a solution to a problem. Focus on your main features and benefits.

Do’s:

• Stay authentic. Genuine content resonates better with audiences.
• Storyboard or plan your video shooting to ensure a smooth narrative flow.
• Include a clear demonstration of the product’s primary use or benefit.
• Invest in post-production. Clean editing, color correction, and sound design can elevate your video.
• Abide by Amazon’s video Ads guidelines. Avoid it being taken down.

Dont’s:

• Don’t make it overly promotional. If you do, your product will lose authenticity.
• Don’t use low-resolution images or videos. This can make your brand look unprofessional.
• Don’t make claims you can’t back up. Always be truthful about what your product can and cannot do.

Remember, your product video serves as a visual handshake between you and potential buyers on Amazon. It’s essential to make a strong and trustworthy impression. Whether you’re doing it yourself or hiring professionals, keeping these best practices will steer you in the right direction.

Conclusion

In this article, we have explored the basics of creating compelling promo videos while saving you time. Promo videos can be incredibly positive for your listing. To create an excellent one, planning is essential. Remember to stay authentic and ensure good video quality while sending your message quickly. Engage customers and show them what problems your product solves. But all your marketing isn’t reduced to just promotional videos. BellaVix can help your brand grow by boosting its visibility on Amazon and Walmart while optimizing your operations to increase sales.   If you have any further queries or require assistance on your Amazon journey, feel free to reach out to the BellaVix Team. We are always here to help.

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