In this episode of Selling on Giants: The eCommerce Marketplace Show, the guest speaker is Daniela Bolzmann, Founder of MindfulGoods.co, the one-stop-shop for launch ready Amazon listing, tackles the topic “Designing Premium Content for Conversion on Amazon”.
Whether you’re an experienced seller looking to optimize your Amazon presence or a newcomer seeking guidance on how to create compelling content, this episode provides the importance of creative content, SEO copy, and main images in product listings on Amazon. Daniela shares her expertise in designing premium content for conversion on Amazon, including recommendations for creating engaging storefronts and A+ Content. Don’t miss out on “Designing Premium Content for Conversion on Amazon”.
Key takeaways: / Short Summary:
Importance of SEO Copy, Main Image, and Creative Content in Amazon Product Listings
- The first step in creating an effective Amazon product listing is incorporating SEO copy, as the title has heavy relevance in the search algorithm.
- The main image is crucial for attracting clicks and driving traffic to the listing.
- Creative content plays a significant role in converting potential customers.
- The difference between a brand and a seller lies in their priorities, with sellers focusing on sales while brands prioritize building a holistic customer experience.
Importance of Creative Branding and Main Image on Amazon
- When building a real brand, creative aspects are crucial for establishing a lasting legacy in the business.
- Designing the main image plays a significant role in differentiating yourself from other Chinese sellers who focus on low pricing.
- By prioritizing creative branding, you can maintain your pricing without engaging in a price war and instead focus on customer experience and long-term brand growth.
- Elements such as voice, tone, messaging, hierarchy, and colors contribute to effective creative branding.
- Utilizing the full space provided by Amazon for the main image can make a significant impact on visibility and attracting customers.
- Consider using high-quality renders or photos for the main image, even though renders are technically not allowed on Amazon.
Enhancing Main Images on Amazon for a Better Customer Experience
- Amazon’s standards for main images focus on intent and avoiding manipulative or misleading presentation.
- Using a high-quality render or a professional product photo aids the shopper in their experience and aligns with Amazon’s goals.
- Adding eye-catching elements, such as showing additional product details, can make a main image more appealing and informative.
- Post edits should prioritize enhancing packaging elements that are relevant to the shopper’s preferences, such as emphasizing the quantity of packets.
- Understanding the customer’s intent and integrating relevant keywords into post edits can optimize the visibility and appeal of the product on mobile devices.
- Combining these components creates an effective main image that improves the overall customer experience on Amazon.
Analysis of Magnesium Supplements
- Analyze the search results and standing out from competitors, such as using a slight angle or showing the pills alongside the bottle.
- Packaging is also important, and post editing can be used to make it more visually appealing.
- Highlighting important information on the packaging in a bold and clear manner can help attract shoppers.
- A tip is to show the front and back of the product together, but be cautious not to confuse shoppers.
- Test different display options, such as showing a pack of two instead of three, to optimize the listing.
Eye-catching Packaging and Post Editing for Product Branding
- The importance of using renders to make the product look big and bold.
- Testing multiple ideas and versions of product images through split testing.
- Utilizing a platform like Pickfoo to gather feedback and make final edits.
- Implementing eye candy, or visually striking elements, in packaging design to catch shoppers’ attention.
- Lifting important information in post editing to ensure legibility.
- Enhancing other elements like additional product details or badges to improve branding.
- The value of post editing in supplement packaging to include serving information and other messaging.
- Exploring creative ways to enhance packaging through post editing process.
The Importance of Visuals in Product Advertising Note:
- The use of visuals catches the attention of consumers and creates curiosity
- The mentioning of a “new look” is to assure customers that the product is the same despite the change in appearance
- The main image aims to assist shoppers in their buying experience on Amazon
- The effectiveness of renders versus actual pictures is uncertain and should be tested
- A bad render may perform worse than an actual picture
- The angle and gloss effect in visuals can draw attention to specific elements of the product
- It is important to evaluate different shots, such as a down shot, straight on shot, or up angle shot, to determine what works best for each client.
Recommendations for A/B Testing
- Start an A/B test straight on.
- NeuroGum’s main image as a good example of eye candy.
- Conduct A/B tests with different variants to determine the most effective option.
- Click on Amazon’s choice and compare the two main images to understand the importance of testing.
- The order of infographics should first introduce the product, then highlight its elements, benefits, and finally, build trust with media mentions and storytelling.
- The effectiveness of large text on mobile devices and criticizes brands for not considering mobile readability.
Tips for Creating Effective Infographics
- Infographics are a quick way to communicate your product’s story on mobile devices, where visual elements take up a large portion of the screen.
- Studies suggest that 90% of online content is consumed visually, so it is crucial to prioritize visuals over text.
- Instead of overwhelming viewers with too much information, focus on the top five reasons why customers are searching for your product.
- Avoid mobile mistakes by ensuring your infographics are optimized for mobile viewing.
- To enhance the effectiveness of infographics, prioritize clean and polished design.
- Conduct competitive analysis to gain insights from successful brands and identify current visual trends.
Tips for AB Testing Product Images
- Consider using images that are known to perform well and attract attention.
- Analyze reviews of competitors to identify the top five positive and negative aspects mentioned by customers.
- Utilize customer language and feedback to craft persuasive creatives.
- When starting AB testing for product images, focus on testing the packaging, angle, and rendering.
- Create a circular award badge for products to showcase credibility and trustworthiness.
- Combine multiple elements in testing to maximize impact, rather than isolating just one element.
- Think creatively and come up with multiple variants to test in AB testing.
- Use tools like Pickfoo to gather feedback from respondents to determine preferences and optimize product images.
The Impact of Packaging and AI on Supplement Brands
- Mentioning specific features like being gluten-free or having an award can be impactful for supplement brands.
- While these are effective strategies, brands should also aim to be unique and different from competitors.
- The high gloss effect can catch consumers’ attention and make the packaging more visually appealing.
- The role of AI in the creative process for product rendering and listing analysis.
- AI tools that can provide comprehensive analysis and grading based on content quality rather than just quantitative aspects.
Tune in on July 25, 2023, at 12:00 pm EDT to listen to the whole conversation. Tune on some of BellaVix’s social media:
Or listen to the previous episodes on the different platforms:
Links:
- LinkedIn – Personal: https://www.linkedin.com/in/dbolzmann/
- Branded – https://mindfulgoods.co/
“Selling on Giants: The eCommerce Marketplace Show” is sponsored by BellaVix. To learn more, head over to https://sellingongiants.com/
Don’t miss out on the next “Selling on Giants: The eCommerce Marketplace Show” episode, and subscribe.