Optimize your listings for better search rankings and increased sales.
Master the art of merchandising with high-impact images and split testing.
Harness the power of reviews to enhance SEO, credibility, and conversions.
Build a loyal customer base with strategies that keep shoppers coming back.
Brought to you by
Will Haire
CEO & Founder at BellaVix
Will Haire is the Co-Founder of BellaVix, a full-service Marketplace Marketing Agency for direct-to-consumer retail brands who want to aggressively grow sales on the world’s largest marketplaces like Amazon and Walmart.
Will has worked with eCommerce businesses for many years, leading the strategic planning, implementation, and tactical execution of marketing strategies for products across all Amazon business segments.
Will is a father of two, Victoria and Sebastian. In his spare time, he handles most of the planning for family activities, which he loves. When not parenting, Will appreciates good coffee or whisky, depending on the time of day. He is passionate about helping brands achieve category domination.
John Aspinall
Founder and CEO at Aspi Creatives
John Aspinall is a seasoned expert in e-commerce and digital marketing. Known for his insights on improving CTR and optimizing product packaging, he’s all about using A/B testing and data to get real results.
John loves showing brands how to create stunning hero images using Canva and improve their packaging design. He also coaches and consults on strategy and helps people validate their product sourcing with PickFu.
With a track record of working with top agencies and companies, he’s all about boosting growth and connecting with customers in smarter ways.
Ford crane
Director of Partnerships, TargetBay
Ford Crane believes great marketing is about building real connections that drive results. As the Director of Partnerships at TargetBay, he helps eCommerce brands and agencies turn engagement into growth using the power of Email, SMS, UGC, and Loyalty programs.
He’s worked with brands of all sizes—from emerging startups to well-known eCommerce giants—building strong relationships and helping businesses move beyond generic marketing to create strategies that truly connect with their customers. His focus is on making marketing smarter, more strategic, and built for long-term success.
