Navigating the complexities of Amazon advertising can feel like a journey through a galaxy far, far away. The Amazon advertising ecosystem is constantly evolving, and staying ahead requires mastering both the technical and creative aspects of the platform. In our “From Padawan to Pro: Amazon Ads Panel for the Modern Advertiser” webinar, experts from across the industry shared their strategies, tips, and best practices to help brands scale their campaigns while maintaining a strong ROI.
Meet the Panelists:
- Navah Hopkins – Brand Evangelist at Optmyzr
- Alexi Bell – Account Director at AO2 Management
- Abe Chomali – Founder of XP Strategy
- Robyn Johnson – CEO of Marketplace Blueprint
- Will Haire – Co-Founder of BellaVix (Host and panelist)
1. Tackling Rising Costs and CPC Challenges
One of the most pressing issues for brands today is the steady increase in Cost Per Click (CPC), which is squeezing advertising budgets across Amazon. Abe Chomali emphasized that these cost increases are often gradual, but without proper monitoring, they can escalate quickly, leading to unexpected financial strain on brands.
What You’ll Learn:
- How to keep track of CPC trends and adapt your strategy accordingly.
- Understand the impact of policy changes and market competition on your ad costs.
- Strategies to work around the lack of transparency and ensure you’re not overspending.
2. Balancing Ethical Tactics – The “Light Side” vs. “Dark Side”
The ethics of Amazon Ads was another major discussion point. While it’s tempting to cut corners or use questionable tactics to get ahead, the importance of staying on the light side by adhering to Amazon’s advertising guidelines is paramount. Cutting corners might bring short-term wins, but it can lead to long-term consequences, including potential penalties or account suspension.
What You’ll Learn:
- How to ensure long-term success by focusing on ethical advertising tactics.
- The power of sponsored display and video ads to enhance customer journey tracking.
- How to use multi-touch attribution to measure and optimize engagement effectively.
Watch the whole webinar here.
3. Adapting to Amazon’s Constant Algorithm Changes
Amazon’s algorithms are constantly shifting, and to remain competitive, your advertising strategy needs to adapt. Set different goals for different product lines to better navigate fluctuations in the algorithm and keep control over your advertising spend.
What You’ll Learn:
- How to segment goals across product lines to ensure better control during algorithm changes.
- Strategic planning that aligns inventory and sales goals for maximum impact.
- How early technical insights can help you stay ahead of upcoming shifts in Amazon’s algorithms.
4. Best Practices for Sustainable Success on Amazon
As Amazon’s advertising landscape evolves, it’s critical to adapt your campaigns to maximize performance. By breaking down your campaigns into smaller, highly-targeted segments, you ensure that your ads are always relevant and aligned with Amazon’s algorithm changes.
Collaboration with agencies and participation in beta programs for new ad features can also offer a competitive edge, giving you access to tools and features before they become mainstream.
What You’ll Learn:
- The importance of segmentation for better targeting and higher relevance in your ads.
- How agencies and beta-testing programs can provide valuable insights into new features and strategies.
- The continuous education is required to stay on top of Amazon’s ever-evolving ad platform.
Watch the whole webinar here: https://youtu.be/ZBVNC1IC3SU