A strong presence on Amazon has become essential for brands looking to expand their reach and engage with customers effectively. One powerful tool that enables brands to achieve this is the creation of an Amazon Store. In this article, we’ll explore the key reasons why you should consider having an Amazon Brand Store and effective ways to drive more traffic from outside Amazon.

Why Should You Create An Amazon Store?

The main purpose of creating an Amazon Store is to drive shopper engagement. Brand owners get an opportunity to provide an immersive experience while highlighting their products to newer audiences. Because new and old buyers learn about different products from the same brand in one place, brand owners can capitalize from all traffic sources. Brand owners get to build brand-centric customizable pages with interactive content like slideshows with photos, videos, and texts. The enhanced experience an Amazon Store offers to buyers from all platforms makes it an ideal place for them to shop.

Key features

Amazon Stores have powerful features to help you create an impactful brand-centric shopping experience for your customers. These are the key features of an Amazon store:

• Highlight handpicked collections of products with impressive multimedia content to enhance the shopping experience.
• Choose from templates and customizable features to ensure your brand’s store looks its best and aligns with your brand identity.
• Utilize inbuilt social features like social sharing buttons to drive store awareness and traffic.
• Amazon Stores provides an intuitive and user-friendly builder, making setting up an engaging store without coding or programming knowledge easy.
• Create multi-pages to showcase different aspects of your brand and products, customizing the shopping experience according to your business needs.
• Elevate the shopping experience by including rich media and content, such as images and text, to captivate your audience.

Tips and Tricks to Get Customers Outside of Amazon to Visit Your Brand Store

Sellers can discover Amazon Brand Stores through numerous ways on Amazon, like by performing a brand-specific search on Amazon, Sponsored brand advertisements, and even via organic shopping results. Given the impressive conversion rates associated with Brand Store pages, numerous brands actively seek innovative strategies beyond Amazon to drive visitor traffic to their Store. While Amazon Brand Stores are a powerful asset, driving traffic to your store requires strategic efforts beyond Amazon’s platform.   

Here are three effective methods to bring more traffic outside of Amazon directly to your store:

Social Media Ads

The rising trust in social media advertisements and product searches via social apps drives many brands to invest in social media. They aim to guide traffic toward particular products or eCommerce sites. Recent studies claim that the social media advertising market is projected to reach $207.10 billion in ad spending in 2023. Besides organic searches, advertisements are equally important on these platforms.  A strong brand presence on social media channels is a great starting point for investing in social media. If you aren’t quite there yet, influencers are a great resource you can use to reach new audiences. There is no right way to invest in social media. For example, using in-social advertising like Instagram can drive traffic to your Amazon brand store.

Amazon DSP

Amazon Demand Side Platform (DSP) is one of the most important tools for sellers who want to expand their brand awareness. DSP is an advertising technology that allows sellers to target specific audiences by different factors like their interests, behaviors or demographics.  DSP ads can be directed to different pages on your Amazon Brand Store, giving you more complex audience targeting while leading shoppers to a targeted page focused solely on your brand and top-selling products. Learn more about this Amazon DSP here.

Promotions and deals on Amazon

Giving your products deals and promotions on Amazon helps you gain more sales, ultimately increasing your brand’s visibility. Amazon DSP and social media presence are also important to promotions, as they help you target audiences and build a trust-worthy image of your brand. There are many promotion types you can explore. As a seller, you must choose those that best adapt to your product and audiences.

• Deal Badges
• Prime-Exclusive Discounts
• Lightning Deals
• Promo Codes (Buy One/Get One, Percentage Off, Group Claim)
• Coupons
• 7-Day Deals

Promotions are like a magnet, attracting shoppers to your Amazon Brand Store and retaining them.  Utilizing promotions as a catalyst to drive shoppers toward your Amazon Brand Store, highlighting fleeting deals such as lightning and 7-day deals, creates a useful sense of urgency in customers. Mix these deals or promotional codes with advertising and organic social media initiatives. For example, collaborate with an influencer to create a customized promotional code, tapping into a broader audience. As with a conventional eCommerce store, you should showcase your most popular products and standout promotions at the center of your homepage.

Conclusion

An Amazon Brand Store is an important tool for brands that want to extend their reach, engage with customers, and make a mark in the competitive digital landscape. By offering a brand-focused shopping experience, these stores provide an opportunity to showcase your products in a way that’s creative and convincing. However, to truly maximize your Amazon Store’s potential, it’s vital to integrate strategies beyond Amazon’s platform. Leveraging social media advertising, utilizing Amazon’s Demand Side Platform (DSP), and offering engaging deals and promotions can significantly drive traffic to your Amazon Store.  

If you have any further queries or require assistance on your Amazon journey, feel free to reach out to the BellaVix Team. We are always here to help.  

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