If you are an Amazon seller, you will almost certainly want to know if there is anything else you can do to maximize your sales and improve your account. You may also occasionally experience frustrating issues that cannot be resolved or require a lot of work to fix.
SAS Core is a fantastic program that will support your operations while also assisting you in identifying additional information and recommendations for your account. An account manager will be assigned to you and will offer assistance with all of this and more.
What does an Amazon account manager do, and how can they help you?
Through Strategic Account Services (SAS) Core, you get access to a designated account manager, an Amazon trusted advisor who can assist you in growing your company, attracting new clients, and boosting sales.
Personalized insights and recommendations, operational support, programs, early access to offers, issue assistance, and other amazing advantages are all provided by your SAS manager.
But let’s go into more depth about these advantages, which will certainly assist you in reaching your goals and increasing sales.
- Personalized Insights and Recommendations: Your manager will put together a special business plan for you, assist you in identifying any gaps, and give you comprehensive guidance on things like account status, inventory, advertising, and more.
- Operational Support: Take advantage of assistance with daily matters including listing creation, optimization, suggestions, listing updates, etc.
- Programs, Deals and Early Access: Your SAS administrator will give you early access to exclusive Amazon events like Prime Day and keep you up to date on any new programs that may benefit your account.
- Issue Assistance: You will get access to a specialized team that will help you with any problems you may be facing on your account.
How much does the SAS program cost and how do you access it?
The cost for SAS Core is $1,600/month + 0.3% of your total sales* in the previous calendar month + tax. Fees in any month will cap at $5,000.
The program is designed to help both brand owners and resellers doing business in the Amazon US store and you must have an active Professional Selling Account in good standing. Sellers who want to apply for multiple Selling Accounts must complete the application form with an email address and Merchant Token unique to each Selling Account.
*Due to the great demand, enrollment is currently on hold. A year-long waitlist is expected. You can see all the details on applications here.
SAS Core self-service tasks
Amazon has a self-service task portal that allows you to request value-added activities to optimize and improve your Amazon listings. Here you can request that the SAS team help you with things such as A+ content, browse node update, details page optimization, new item setup, keyword search optimization, anything in the Buy Box, and many more
Here are some of the details for these tasks:
A+ Content: The A+ team will create unique A+ pages that complement your brand and products. All you have to do is provide them access to your information and assets, and they will take care of the rest.
Detail Page Optimization: The Amazon staff will make suggestions for improving your detail page. This entails verifying that the product title and photos comply with Amazon’s style requirements, and examining the page for value-added bullet points, product descriptions, and variations. This will help you to achieve the highest listing score.
New Item Setup: When trying to create a new listing, many problems could occur. These might be anything from brand specifications to the misuse of registered UPC/GTINs and existing external ID affiliations, to incorrectly filled-out templates. SAS experts will look into and fix any issues that could come up when trying to create a new ASIN.
SAS Core Communication
Your manager will be in constant communication with you. Here is what you will receive:
- Monthly engagement calls: Together, you will decide on the best plans and tactics for your company during these calls, and you’ll also analyze your progress toward your objectives.
- Customized business plan: Your business plan contains advice on how to set priorities, sketch out strategy and action plans, and track your progress toward your targets.
- Emails: Your customer success manager is always available by email to respond to inquiries or offer suggestions.
- Direct access to leadership: In addition to your personal customer success manager, you will also have access to their manager on the SAS Core team. Send them an email; they’ll value your feedback.
Personalized Insights & Recommendations: the Business Plan
This component of the business plan includes details about your account, the current state of your business, and an overview dashboard with account health, traffic and conversion, selection and optimization, inventory and fulfillment, merchandising, deal strategy, and advertising. It demonstrates how your account is performing and it will give you recommendations on how to achieve your goals.
If you still don’t have access to the SAS program, Bellavix has a team of experts who can help you with your Seller Central operations tasks and can offer you advice on tactics and strategies to help you achieve all of your goals. Give us a call.
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