How to Add 360-degree Spin Images to Your Amazon Listing

How many times has it happened that the shoppers on an eCommerce website had to buy a product without having a chance to take a “complete” look at it? They are always left wanting a little more- sometimes the back of the product, or maybe the edges and many more.

Dynamic of the 360-degree view

The solution was yet again provided by the eCommerce giant Amazon, which introduced a “360-degree view” option on their products back in 2018. A unique feature of this marketplace is that it gives the vendors significant control over how they want to present their product on the marketplace.

360-degree image compilation of several still images (ranging from 24-96) in a three-dimensional seamless pattern offering a complete and wholesome viewing experience to the prospective buyer. The shopper can use a mouse (computer), fingertip (mobile phone or a tablet) to rotate through different angles and look at the product, which would not have been possible without this feature.

This new feature faced technical and quality issues in its introductory phase when the Amazon professionals were faced with finding a way to introduce the feature to millions of sellers on the marketplace. Hence, Amazon began with a controlled launch of the feature to select vendors initially to handle the introduction better. We are in 2021 now, and the results so far have been quite impressive. After the encouraging trial stage, Amazon started providing the option of 360-degree view to a wide range of vendors in diversified product categories. 

Amazon Categories currently available to enable a 360-degree view Image

• Home and Kitchen
• Furniture
• Camera
• Toys
• Home Improvement Appliances
• Lighting and Fixtures
• Pets
• Baby
• Automotive Products
• Sports and Outdoors

We have experienced that after 360-degree view images to the product pages, the conversion rate has increased by 8%-10%.

Before 360-degree view Image – 3 weeks performance

After 360-degree view Image – 3 weeks performance

This new technique provides the customers with a fresh perspective on how they view a product but promotes a strong loyalty towards any brand. In the era where the human mind processes an image a thousand times faster than a text, this feature will help Amazon and associated vendors reach a new pinnacle of success. This feature promotes a feeling of trust as the shoppers get what they see, which positively impacts fewer product returns and better consumer reviews on the product. This revolutionary technique will also take the online shoppers one step closer to physical or “in-person” purchasing. 

Want an expert to help you out? Here at BellaVix, we make sure your products are seen, sold, and continuously optimized while you focus on growing your business. Get in touch with us now.

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