Beauty is a $160-billion-a-year industry, so it’s no surprise that Amazon is aggressively pursuing beauty brands.
During the summer of 2017, Amazon permitted brands to list their products in the beauty category without needing to go through the authorization process that was required beforehand.
Amazon has also introduced two new sub-categories available through a specific application process:
Luxury Beauty: Top brands to offer you a wide range of high-end products for women and men
Professional Beauty: selection of high-quality products that can be found in professional settings such as salons, spas, and dermatology office
While the general beauty category is ungated at this time, there are still some items that are either prohibited from being sold on Amazon or could be flagged as hazardous materials (hazmat)
Amazon also watches out for potential shipping hazards in the beauty category, considering that many liquids and gels that are common in beauty products could have potentially dangerous reactions to changes in pressure or temperature.
Some Products fall in Beauty Category:
- Cosmetic Products
- Skin Maintenance
- Hair Maintenance
- Scent
- Foot, Hand, and Manicure Supplies
- Tools and Supplementary Items
- Shaving and Hair Removal Products
- Personal Hygiene Products
- Salon and Spa Supplies
Before listing beauty items on Amazon, especially a private label brand, ensure you obey Amazon’s regulations for selling cosmetics. It is essential to adhere to the checklist to guarantee that the products match Amazon’s rules. This list contains the following:
- Packaging criteria
- Labelling and Product Detail Page specifications
- Products and Ingredient criteria
Reference: Cosmetics help page
Be sure to follow all guidelines while selling your beauty products:
- Check if your product comes under the regulations of carrier agencies or carrier regulation heads such as the U.S. Department of Transportation (DOT)
- Check if your product is regulated by the Food and Drug Administration (FDA)
- Keep yourself updated with Amazon’s Hazmat list
- Get all the information and reports from the manufacturer to fill out the Material Safety Data Sheet (MSDS)
- Comply with the ingredients laws of the country you are selling in
Some Tips to Sell Big in Beauty Category
- Make Sure Your Product Claims Are Accurate and Honest
Shoppers spend a lot of money on beauty products, but most of these shoppers will not hesitate to write a detailed negative review if your product falls short of their expectations.
- Tell a Brand Story That Shoppers Want to Engage with and Support
The beauty sector is saturated with many products, so your brand must stand out to shoppers.
- Packaging Design
Select a good packaging design for your product, so it looks like it belongs to the luxury beauty department. Also, comply with Amazon’s Packaging and shipping guidelines, such as a double seal on any items containing liquids or powders. The labels on products should also comply with FDA regulations.
- Know Your Target Market
Are you selling an organic product? A niche product for a certain skin or hair type? Understand which niche your product falls into, also discover what that market is currently buying and why
- Build Really Good Product Listings
Descriptive headlines, optimized product descriptions, and high-quality images; your product listings need to be at their best on Amazon.
Images, videos, and relevant documents are the most important part of this category.
- Encourage Reviews
Get reviews through the Early Reviewer Program. Address both -ve and +ve reviews and take care of the Questions & Answers section
- Leverage Amazon PPC
Take advantage of Amazon’s PPC to attract visitors with ads, especially when trying to drive initial sales to capture shopper reviews.
Reduce the Hazmat claim chances
At present, there aren’t any restrictions on selling items in the beauty category in general; however, there are certain items that are either not allowed on Amazon or could be marked as dangerous materials. To avoid a hazmat flag, have all the necessary information to back up your product, such as its origin, components, and safety.
Conclusion
A lot of people and businesses are taking an interest in Amazon Beauty, and if you want to target this group, Bellavix can provide assistance. Amazon could be the way to bring your beauty brand to a higher level. To ensure selling your beauty brand is a success on Amazon, the right tactics must be applied. Bellavix can help you with that by deploying the top listing optimization techniques, advertising strategies, incentives for reviews, and more.
If you have additional questions or want us to help you on your Amazon journey, don’t hesitate to contact the BellaVix Team.
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